The primary aim of getting your business online is to increase its visibility. A web presence helps in getting your business a global success but only if you make your website visible out of countless number of them flowing on the internet. Various processes and tactics are practiced by the website owners for getting more notability. SEM and SEO are the key components through which online success can be ensured and there are couples of steps and process attached with SEO. Geotagging is one such method of the SEM that can help immensely in increasing the popularity of your website in local result.
Geotagging is a process under which the specific geo-coordinates are linked with the web pages or other relevant content on the website. This has become a popular process especially with the onset of rise in the photo sharing websites. It is a process that enables the webmaster to insert the geographic coordinates in the web pages, images, or such similar media. This tool is helpful as it enables you to pinpoint the location of your business exactly on the maps.
Geotagging can be done through various methods, among those methods one is hCard micro-formats, and the other one is RDF. hCard permits to read the contact information such as addresses and phone numbers and hence, is very helpful to the user.
Geotags are supported by google, yahoo and other search engines for delivering local content with microformats. The visibility of the coordinates on the page can augment the convenience to the people looking for the same services and they can easily copy it directly into their GPS devices.
Hence, geotagging is a useful method in optimizing the website and must be used for gaining success in the online world.
