Are you looking for a search engine marketing agency to promote your website? There are many to choose from and you want to make the right choice, but how do you decide who to use? With so many factors to consider, where do you start? Here are a few things to consider in evaluating a SEO agency.
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitor’s duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
In checking the agency’s copy writing skills look for writing that is emotional. Good copy writing will relay stories or incidents related to the product or service. It gets the visitor involved and makes them feel good when they make a purchase.
When the visitor buys, you want them to feel excited about your product and not to have buyer’s remorse the next day. Buying and conversion at your website not only depend on copy writing, but also on graphics. The appearance and presentation of your site will also encourage the visitor to buy. Check with the agency to see if they go graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. It’s writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
The search engine marketing agency’s main purpose is to get you plenty of traffic and to help you convert that traffic into customers. This is done by getting your site to rank on the first pages of Google, Yahoo, and MSN. How is this done? You do this by concentrating on certain keywords. You will not be able to rank on first page for all of the keywords that exist for your product or service.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 – 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
Then you need to have the search engine marketing agency promote these keywords and each web page using article writing, web directory submissions, press releases, blogs, social bookmarking, and many other promotions that can get you back link and traffic to your site.
Finding the search engine marketing agency that will do an effective job in making you money is a most difficult task. Your SEO knowledge and direction in directing the SEO firm will be a determining fact in your success. You cannot just hand over the SEO job to the agency and expect them to make you money. Make sure they do tracking in all aspects of their SEO activities.