Natural search domination happens when your website is optimized to be
more "friendly and trusted" by the major search engines. The outcome of
this optimization is better visibility in their search results when the
"key words" related to your website are searched for by your prospects.
Natural search domination is often difficult to achieve unless you have
a specific strategy and plan of attack, but it basically boils down to
two words "relevancy" and "back links".
Search engines always strive to deliver their users the best possible
results (relevancy) when a prospect searches for something. Search
engines also view back links as a sign of relevancy and trust since
they assume that more users your site and create back link, that the
better content you are delivering on your website.
Visualize natural search domination as a pyramid. On the three corners
you have 1) Website SEO, 2) Content, and 3) Trust. In order to dominate
the natural search results, you must do a great job with all three of
these cornerstones since they are so closely related.
First, let's consider your website SEO. The way your website's title,
headers, description, tags and images are labeled and structured plays
a huge role in how search engines read your website. There are many
"tricks of the trade" that most website developers don't know or are
not using when setting up your website. This can have a extremely
harmful affect when it comes to natural search domination.
Secondly, is your website content. The quality and uniqueness of the
content you have plays a very important role when it comes to natural
search domination and one of the easiest ways to add fresh and distinct
content is to have a blog and use blog marketing
And last, is trust. The trust your website has is mainly measured by
the number of back links pointing to your site. A website with good
trust in the search engines needs to have a steady stream of new
incoming links, from relevant and natural sources. With the advent of
social media sites like Facebook and Twitter, as well as video viewing
sites such as YouTube, social media marketing can help you build trust
and back links much faster than ever before.
As you can see, you must have a systematic plan in order to dominate
the natural search results. You need to have a methodically developed
natural search formula that will put your website at the top of the
natural search results within weeks, not years.