Real time searches are fast gaining popularity on the web. Though it is
no threat to the traditional search, it is opening up new realms to
find information on the world wide web. Using real-time search would
provide you with fresh and the most latest information. Twitter is by
far the best example of real time search. Realizing its immense
potential, even Google has embraced it with its 'Show Options' tool.
Relevancy
is a core issue with real time search. And therefore, there is a lot of
work to be done in the field. However, real-time search cannot be
ignored. It relies on two components – Time and User Query. And these
the parameters you should consider if you seek to optimize your content
for real-time search.
Use Keywords
Even though
using keywords is the basic fundamental of search engine optimization,
it gets even more important while optimizing content for real-time
search. Make sure you use your prime keywords in your titles and
updates as well.
For example, when people make an update or
share an article on social media websites like Twitter, Facebook, Digg
etc., they generally include the title of the article. And if you
include your keywords in the title, then it will appear in all ensuing
tweets, Facebook updates and so on. And when users search for those
keywords, they will find your content in real-time search.
If you want you updates to be found in real-time search, make sure you use your keywords and phrases within them.
Focus on Timeliness
Consider
the timeliness of the topic of your content. In order to fare well in
real time searches, you need to talk about current events and latest
happenings. This will put you directly into the results for any
searches concerning them. All you need to make sure is that you have
the right keywords with you.
Collect a lot of Followers
More
the followers, more will be your network and spread on the world wide
web. If you have a lot of followers on Twitter or friends on social
network websites, you can be sure that you will have a steady stream of
visitors. Moreover, more and more people will be sharing your content
and making it popular in real-time searches.
In order to get a
lot of followers on Twitter, make sure you promote yourself well by
posting useful content. Also, include links to your Facebook and
Twitter profiles on your blog or website so that people can easily
connect with you.
Spark Conversation
Be a
conversation starter! Talk about issues and topics that people are
interested in and would like to discuss. The more conversations that
you are involved in, the more will you be popular and more re-tweets
will you get.
Include Calls to Engagement
Use
retweet buttons from Tweetmeme or Digg on your articles to show how
many retweets or diggs your article has. This will increase the
credibility of your content and invite more and more people to read
through. Moreover, they act as 'call-to-action' buttons to share
content.
