Search engine optimization is a crucial procedure. The only way to be a
success on the world wide web is to rank well on the search engines and
attract more and more visitor traffic. And a lot is talked about
optimization ways for search engines. However, most of the SEO advices
deal with the very basics of the concept and no one is ready to reveal
the real secrets.
Here are 6 superb SEO tweaks that you can gain immensely from...
1. Use Anchor Text
Anchor
texts are the best form to wrap external links and certainly the most
effective. In fact, external links are extremely important and the
anchor texts is what links back to your websites and the various pages.
Use your keywords in anchor texts so that you get more search engine
advantage.
2. Link Text vs. Website PageRank
One
of the important aspects webmasters consider is the PageRank of the
website they are linking to and it is popularly believed that the
better the page rank, more will be the linking advantage. However,
instead of concentrating on the link backs from high PageRank sources,
you should focus on getting the link text right in order to improve
your overall ranking in search results.
We all know that it is
more difficult to get links from high PageRank websites than from lower
PageRank sources. However, if you get a couple of lower PageRank
websites to link back to you with the key words and phrases you are
targeting, then that'll be more beneficial than a link from high
PageRank website.
3. Use Widgets
Widgets help you
to get link backs from a variety of websites, from the homepages as
well as a number of pages within the websites. The best thing about
using widgets is that even if you link from low PageRank websites, you
can still control the link text.
4. Select the Right Keywords and Phrases
This
is where many website owners go wrong. The first and most important
step for search engine optimization is selecting relevant keywords and
phrases for the website. This should not be guesswork. Instead use
tools like Google Adwords etc. to find out terms that have high
conversion rates and optimize for the same. Also, don't forget to keep
a check on the search volumes for the terms.
5. No Follow Links
No
Follow is a special link attribute that informs search engine crawlers
to ignore the links altogether. Often website owners do a lot of link
building activities without checking the nofollow or dofollow status of
the source. In order to check a link, simply view the source of the web
page in your browser and look for “rel=nofollow” in it. Its no use
wasting time on getting links from nofollow websites. Therefore,
instead of submitting comments and posts on popular blogs (that are
generally nofollow), search for some lesser known dofollow blogs and
start your work.
6. Create a Flat Website Hierarchy
The
PageRank of a website flows logarithmically from the homepage to its
internal pages. And having a flat website hierarchy helps you to with
optimizing pages that you want to be ranked highly to link directly
with the homepage.
