With today's technology driven society, having a website for your business is a necessity. Customers assume that when they search the internet they will find their chosen business. But, it's not good enough just having a website. When searching online, your potential customers need to be exposed to your website in order to find it. (SEO) techniques is the best way of achieving this.
Having an optimized website has many benefits: you will be able to rank on page 1 of the search engines, get customer exposure to your website, drive targeted traffic and benefit from increased profits. The higher your site ranks, the more likely your potential customers will click on it, thus your aim is to rank as high as possible.
3 WAYS TO PROGRESS YOUR INTERNET SEARCH ENGINE OPTIMIZATION (SEO)
1. Keyword Research for SEO
Select the keywords you plan to rank for carefully. When a customer searches using one of these keywords, your intention is to display on page 1 of that search engine. Your internet search engine optimization strategy should consist of several keywords for every page in your site. Furthermore, your keywords should be a minimum of two words in length as this gets more targeted web traffic to your site. For example, rather than optimizing your website for "marketing", think about using "internet marketing specialist."
There are both paid and free tools available to conduct a thorough investigation of the most relevant keywords to apply in your internet search engine optimization efforts to be able to direct targeted web traffic.
2. Keyword Frequency and Location
Keyword density and locality on your website plays an influential role in internet search engine optimization. The higher your keywords are on your page, the better your ranking and the more targeted web traffic you will receive. Incorporate your keywords in your page title and in the first few paragraphs of the page.
A further thing to bear in mind is your keyword frequency. Search engines monitor how often you refer to the term compared to the rest of the words on the page. The higher your keyword density percentage, the higher your page ranking. It is important to note though, that search engines pay attention to keyword spamming (extreme use of a keyword) in an attempt to rank for that keyword merely to get targeted web traffic. Search engines that uncover spamming are likely to reject your site in their results and may even ban your site permanently. Deliberate spamming is morally improper; hence exclude it from your SEO plan.
3. SEO Favors Relevant Content
Ensure that your page reflects the keywords that your prospective customers are searching for. Your content should also be of sufficient meaning that customers consider it helpful in relation to their search.
The use of large images is not suggested as this slows down the open speed of your website. Whilst they can look nice, they inhibit your internet search engine optimization efficiency.
Relevant content also refers to the use of alternative keywords, or keyword variations. For example, when using "internet marketing specialist" you can also use "online marketing expert". This tactic keeps your website relevant yet decreases your risk of spamming.
Applying a well thought out internet search engine optimization strategy can have a massive influence on your business by directing more targeted web traffic to your site. Keep in mind though that you are not only trying to satisfy the search engines, but also the customers that are visiting your website. Plan for a balance between the ideal customer experience and what the search engines want.