One cannot undermine the increasing importance of Facebook Fan Pages in
the present times. What started as a casual social networking tool has
evolved and transformed itself to a powerful marketing platform for
businesses. Facebook Fan Pages are not only source of tremendous web
traffic but also a great medium to share information and expose your
content.
However, in order to leverage the maximum potential of
Fan Pages, businesses need to make them more engaging and encourage
more and more visitors to participate in the same. And doing this
requires thorough diligence and dedication. Here are some tips:
Participate Regularly
Participation
is the key to longevity of any online community. Don't just create a
Facebook Fan Page for your business and expect it to survive by itself.
In fact, if you want your Fan Page to be popular (and be useful) you
need to participate regularly. Be it posing messages, responding to
others or encouraging and monitoring discussions... you need to make
your presence felt. This will make the participants feel appreciated
and at the same time you can keep an eye on what is being posted on
your page.
Ask Questions
The best way to start a
discussion is to ask a question! When you post links or share
information on your Fan Page, ask your fans about they comments. Better
still... ask them something objective. People are more likely to
respond with a yes/no than answer subjective questions. Start by small
engagements and as and when you have build a loyal fan base, you can
expect them to share more. Also, don't forget to thank people for their
replies.
Integrate your Other Online Presences
Make
your Fan Page a one stop destination that integrates all your online
presences. You can include your company blog, LinkedIn profile, YouTube
channel, links to articles and other content that have been published
online and so on. Remember, that everything you post on your Fan Page
should be relevant to it. This will not only enhance your credibility
but also increase the exposure of your content.
Organize Events
Another
interesting way to increase user participation is to organize online
events that will attract people to your page at a given time. The kind
of event you set up depends on your business. Start by doing something
as simple as hosting a Q&A session where audiences can ask
questions about your company, products and services or your industry as
a whole. You can even consider hiring an industry expert to take part
in the session or you can take a current industry issue and hold a
discussion session around it.
Include Variety of Content
Don't
stick to the traditional text based content. Rather, try to make your
Fan Page more interesting and visually vibrant by adding diverse forms
of content like images, videos, polls and so on. This provides a
welcome break from the content and is an excellent opportunity to
showcase more stuff about your company and business. Not only that
these kind of content serves to attract more user attention than
plaintive text.