With the emergent commercial nature of the web it is becoming harder to get quality one way inbound links. One of the best ways of achieving incoming links is by submitting free or cheap press releases that help you build link justice without spending lots of money.
An SEO press release is primary way to deliver news of new events taking place within your company. However, it should be written in such a way that it should rank high in the search engines for your keywords and thus get your website with important backlinks that will help boost it's position in the search engine rankings.
While beginning to write a press release have a list of keywords. Long tail keywords generally will have less competition but collectively generate more total searches than highly competitive terms.
The next task is to frame the best title for your press release with in 100 characters limit. You should include some keywords in the title. The title of the press release is going to be in big bold letters on the search page. As the title gets massive exposure create a catchier headline when you submit a press release. Frame the summary in one or two sentences describing what your press release should contain. The summary should be with in 250 characters limit with secondary keywords included.
The body of the press release should contain minimum 300 words. Mention 1-2 quotes and 3-4 keyword phrases. Optimize the body of the press release with proper keywords, as the search engine will take bits of words from the body to display as description in SERP. Link your important search keywords to deep relevant pages in your site, not the front page. Put some bold or italicized tags for the keywords.
Choosing the topic is one of the tactful ways in writing press releases. Your topic doesn’t need to be stunning to be exciting. There can be many incidents occurring in your business or on your blog that can be considered as a topic. It can be a new product or service or program, new published report or e-book or interview, new strategic partnership or hire.
Always write the press release from a user point of view. Use the language that user employ when searching for or discussing topics related to your product. Do not stuff industry jargon. Include company logo for branding and insert photos, graphics and video links in your press release to show what you are writing about than simply trying to describe it in words.
Do not just dump your releases into submission sites; email it manually to media outlets and bloggers you think might be interested in it. If you’re publicizing a new product, send your release to newspapers in the company’s area. Content creation is about providing value. Give your viewers something they can make use of and they’ll be certain to be back for more. best SEO Company