There are a lot of articles online that describe what SEO is and how SEO agencies can help you move up the ranks in a search engine, but that’s not always enough if you own a business and are trying to decide a good way to spend your marketing budget online. The general idea of an SEO campaign might seem like a good business plan, but for many it’s not enough to just take it on faith than an SEO agency are going to perform admirably.
For this reason, this article will concentrate instead on the four basics ways that SEO works and which modern and high quality SEO companies will be focusing on when they first start looking at how to promote a client through the ranks of Google.
Link Building – More than the traditional optimisation techniques, Link Building is by far the most crucial part of modern day SEO. Gone are the days when search engines ranked a site purely on their content and code. Now, a site is seen as being ‘good’ if people are linking to it. A good link building campaign will focus on scoring high quality links from websites that people know and trust, which can help a site enormously in terms of both reputation and traffic. Link building is all about the quality of the links; the quantity is far less important.
Create Trustworthiness – This is one that many people all miss out, because it’s not always a simple matter that can be fixed overnight. Creating customer loyalty is never easy, but the key to being respected from an SEO standpoint is to write content for people, not search engines, and to make sure not to use any ‘black hat’ or even ‘grey’ SEO techniques used to trick search engines rather than guide them to quality content. That way, both people and search engines will trust what you have to say.
Creating Solid Content - Great content, regular content and unique content are all important and, as always, content is king. It’s why people visit your site in the first place and it’s good for building links. While you might not make any money directly from a good article, just having people on your site and reading your work will lead to far more business than writing streams of copied articles and unreadable content just to make Google think you have lots of it.
Optimising and Maintaining Code – There was a time when this one was the single most important part of SEO. It’s still very important, but has been overshadowed by things like reputation, links and content. Things like editing title tags and creating good Meta description of content of serve to back up well written articles and make the most of your words in the eyes of the search engines.
These aren’t the only methods used, but they are some of the key ways that SEO companies will work with your site to create something special. Knowing about how SEO works and what a company is likely to do will let you stay on top of the process and identify when an SEO agency isn’t working for you.