There are many different ways to promote your business. You can promote all of the good aspects about your business. You can tell people about how their lives will be better if they decide to use their product rather than another. You can even make your product seem more appealing in terms of being able to attain the things people want in their lives. One of the newest marketing tools to be used in the marketplace is something called intercept campaigning.
Intercept campaigning is a mobile marketing tool which makes it possible for mobile companies to recognize what kind of phone you are using as well as on what network. They can tailor make advertisements designed specifically to you and the kind of phone that you are using. The most common kinds of marketing gimmicks these are used for is to ridicule users into believing that they are using a technology which makes them look less than intelligent. It is about the same result as if you were to allow your inbound call center to see anything that came to their mind when talking to a client.
The problem that many people have with the intercept campaigning is that they feel it is an assault on their character. They do not mind mobile marketing that uses targeting technology if it offers them the ability to make a choice. The problem is that too many of the companies which are using the technology are instead making people feel as if they have made the wrong decision about what they are choosing to use.
The question is less about whether the technology is useful. It has clearly been shown to be a great way to get in touch with potential clients as long as discretion is used when creating the marketing campaigns. Any kind of marketing promotion that belittles the people you are trying to reach, like telephone marketing and a telephone answering service will surely cause them to not want to buy from your company. Even if you are able get them to switch away from the product that they are using, they will not be enticed into using your technology.
Marketing programs which are more effective use the same technology only with a different message. Instead of ridiculing the users of certain technology they can simply advertise the sales which are going on which will allow them to take advantage of some newer technology which they may have already have had their eyes on. By allowing them to make their own decisions, it empowers them to feel as if they have the right to make their own decisions
While intercept campaigning might represent a small portion of the marketing population, along with B2B lead generation, it rings true for other sections of the marketing industry as well. Those looking to get the best results from any marketing campaign need to make sure that the advertising they are using is geared towards making the potential client feel empowered rather than belittled. The result will be for the potential client to look further into what your company has to offer.