Quality Content Makes or Breaks Your SEO Efforts
The adage that ‘content is king’ hold true for any website. Those who visit your site are real people and they want to see quality content. A good website with poor content will remain unnoticed as people usually don’t want to see such sites. Creating interesting, quality content is a great way to start building up on traffic and should be the first step in imposing Seach Engine Optimization development.
Choose a Reliable Web Hosting
Reliable web hosting is crucial for a proper working of the site. Also, if the site is down for a longer duration of time, web spiders or bots that crawls the site will have trouble indexing the data and this will make the site lose any integrity, or page rank it must have gained previously. Opt for a better quality web hosting to avoid such things.
SEO Starts With the Title Tag
Title tag is much like a description. It tells what your site is all about, and an apt name, which should be short & simple, will get the website recognized under search results. This is a technique used by many, and usually done during the process of content writing. Title tag doesn’t allow much words and this is where it gets really tricky, to come up with a descritpvie name that acts like a search engine keyword.
Headings Come After the Title
The words in a subhead also count as keywords. Here you can make use of more words than the title, and all of them should be structurized in such a way that they resemble keywords. This will also help in acquiring a better page ranking for the site.
Keywords in URLs Also Matter
Sometimes, a unique URL is the best bet to get recognized in a search result. A suggestive name to the URL can render itself equally useful, just like content and title, and can be used as a keyword. It will also help user to track the website, with the relevant and simple to remember URL name.
Keywords in the Text
There I no limit to how many keywords you can cram in the content of your website. But, inorder to get properly recognized, the keyword used in the content should be healthy in number & their use in the content should be such that people who are reading it shouldn’t be able to recognize the keywords, and should consider it as the part of the content. Fllooding the content with too many keywords doesn’t help. And it will only help in acquiring a bad reputation, unreadeable content and a negative page ranking.
Clean Up Unnecessary Code
The web spiders that crawls the website can’t see images, flashy banners or even the content. For them the site is just text and they pick up necessary stuff like keywords from this text. If a site has lot of junk code or text embedded into it, it should be removed because the spider will pick tend to this up and which basically doesn’t make any sense for the search engine. These junk codes cause the page to load the page a lot less faster.
Don't Leave the Alt Attributes of Images and Videos Empty
Search engines can’t index images or videos. For this, the Alt attribute to these images & videos should be the keywords, that a web bot can recognize.
Meta Descriptions Still Count
Long since when the first search engine showed up on the horizon of the World Wide Web, websites started using meta descriptions to get their site recognized. As the technology got more advanced, the search engine started getting smarter and they do longer list a website based solely on its Meta tags. Even though it’s no longer an essential feature, meta tags are displayed in the search results. So including them isn’t really a bad idea.
Flash Is Not Good For SEO
Flash makes a site look good, but it can cause heavy damage to the page ranking. Use of flash to create content on the website makes it heavy and such sites also takes a lot of loading time. That is why, it’s better not to use flash, restrict it to minimum or if absolutely want to use it, do provide a detailed HTML version, so that it gets recognized by the web spiders.
“No Archive” and “No Index” Tags Are Useful
Indexing everything on the website isn’t a necessity. Do away with content that isn’t required by tagging it with ‘No Index’ tag or ‘No Archive’ tag. Such content will longer get indexed and whenever somebody does a search, the content won’t be shown in the search results.
Don't Forget About Social Media Marketing
Lastly, social media area blessing for all those who want market their website towards the potential clients or customers. By posting the link of your site on social media website, you can expect to get traffic. If your site is really good it will get recommended and people will flock the site, creating more traffic for the website. SEO experts use this in majorly efficient ways and with some learning, anyone with a social media access can do it too!