There are a few key strategies that have been tried and tested in Online Marketing to address the target audience.
Here are some of them:
The ever reliable blog. Blogging is a personal strategy that gets you in touch with your market while
1. Showing your expertise. You address them as if they were your friends or write about a first hand experience that they can refer to, and this is what attracts people to read blogs. Don’t you love coming across the opinions of experts on matters you find relevant to your needs? This is the power of the blog. Relevant content from people who know what you’re going through.
2. Consistent Newsletters. Keep your newsletter content relevant and show your audience that you are addressing their needs constantly. Developing great newsletters keeps your audience stimulated and of course their loyalty remains. Watch your community closely and pay attention to their comments. This is exactly where you will find your next newsletter topic.
3. Social media follows. Advertise your social media well and have your audience follow you on Twitter and Facebook. You want to remain where the conversation is and move your exchange to a new level. Make it easy for your fans to follow you by posting relevant information on your social media. The key is in being part of the conversation. Reply to their questions, interests, and move further into the personal realm.
4. Video and audio content. Video tutorials or simple welcome skits are great ways to involve your audience. Tell them exactly what you’re all about and give them the tone of your website and business through video and audio content.
5. Event invitations. Finally, why keep it online when you can now interact with your audience on a personal level and of course advertise it through the web.
Onlne Marketing is really all about your audience and being able to speak their language. By knowing the strategies, you can explore and test your own creativity.