The Age of Apps: Evolution of the Mobile Application - Infographic

The emergence of mobile marketing has come a long way since IMB launched “Simon” in 1993 and paved the way for modern smartphones by introducing a touchscreen.

Did you know that today there are more than 25 billion apps downloaded from the App Store – “Angry Birds” has exceeded 1 billion downloads – and by 2016 app-to-person messaging will overtake text messaging?

This great infographic, created by Neolane, a leading digital marketing company (www.neolane.com), will walk you through the evolution of the mobile market from the past, present and future and help you understand:

  • Where will the mobile app market be in 2016? 
  • What makes a branded app successful?
  • Strategies from a tablet app vs. a smartphone app
  • How to maximize engagement
  • And more…