To increase conversion rates (generating more leads and actual sales), online businesses need to have good landing pages. The question is how?
Conversion optimization one of today’s most sought after SEO services and it all starts with good landing pages. Below is a simple step-by-step guide on how to create landing sites that make an impact and ultimately, generate leads and make sales.
Step 1: Write a Killer Copy
It all starts with the message. Forget about the design and the other elements. Just sit down and zoom in on what you want to say. When writing a copy to increase conversion rates, do it as if you are writing a letter to a friend beleaguered with a problem. Acknowledge his predicament, sympathize and present a solution. Be casual and warm. This way, it’s more compelling and more persuasive.
Step 2: Follow a Tried and Tested Format
There’s really nothing groundbreaking about this step. Internet marketers from different generations have been using this format and got great success from it. First, craft an attention grabbing headline that will hook and lure your internet visitors to read on the rest of the copy. Use sub-headlines to break the copy and make it more readable. Use bullet points for conciseness. At the end, have a clear call to action to let your readers know what you expect from them.
Step 3: Make It Visually Appealing
The look of your landing site is as critical to increase conversion rates as the message you are trying to convey. It’s like food. The more appealing it looks, the more delicious it tastes. Same with landing pages. The more beautiful, clean, simple and professional they appear, the more people will be inclined to read them, trust your brand and be converted into paying customers.
Step 4: Use Your Gut to Edit the Copy
Once the design is in place, don’t get so excited and publish right away. Do another round of once over for your copy and edit depending on your gut. Does it look more right if you underline portions of the copy or set these in bold typeface? Then do so.
Step 5: Test Your Creation
Now, you are ready to publish. In order for you to know whether your landing pages are effective or not is to allow real internet visitors to see your pages and see if they will take favorable action. Drive traffic through professional SEO services and wait for one month for you to achieve results.
Step 6: Expand Your Landing Page and Make Regular Changes
When the trial period has expired and you are already getting positive results, you can increase conversion rates further by adding more pages which will contain informational and relevant articles and other content to persuade prospective customers and clients. Also, play it by ear. Meaning, consistently analyze and look into what your target audience are looking for and incorporate these into your landing pages.
These are simple SEO services that you can employ to ensure that your landing sites are ideal for conversion optimization.