For most people, the lack of online resources and adequate knowledge about internet marketing may imply the future of your business as soon as you establish your website. With web design costs and online promotional tools worth way more than what you could actually pay for, chances are, most aspiring online entrepreneurs actually quit way too early in the race. Experts often tell us that paying for good quality web designers and SEO companies will help you rise up the business ladder a lot faster. While results never lie, there are still some things that many online marketers aren’t telling us.
Every business has its secrets. Coke always has that undisclosed ingredient stashed in their top secret compartment, Jamie Oliver might not tell anyone about his grandma’s secret recipes and your local restaurant may have some mysteries of its own. In online marketing, there are some things that most marketers try to persuade people to believe to give them a stronger influence over simple decisions.
When promoting your business online, your main goal is to attract more visitors to your site and keep them from leaving. The basic idea of marketing is letting the public know what you or your business is capable of. On the internet, you do this by putting content into your website and incorporating all the necessary details to inform your viewers of what you can do for them. But if it seems that easy, then why do most websites have a hard time keeping their visitors glued to their content?
The big secret is not actually that big. If you ask yourself what you can do to improve your website’s online presence, you’d probably think of SEO or paying for good quality web design. Most of us have become so blind that we don’t give attention to content anymore. But how could content actually attract people and help your online business?
Knowing that you can’t pay for web design or optimization, content is your best option. However, there are some important things that you must know for you to be able to maximize the use of good quality content. Here are a few helpful tips to teach you how to draw more attention to your online content:
- Grab attention through your headline. When we pass by a small newspaper stand, most of us often look at one thing, and that’s the headlines. Although a headline does draw attention as it is, making it sound more interesting will definitely get that viewer’s attention and urge to continue reading.
- Despite having a really catchy title, there are times when people still need that extra tug for them to grab the bait. This is where a good sub headline or title comes in. Adding a little more controversy or curiosity will help your readers get a better idea of what’s in stored for them.
- When we right or talk about something, we always have a topic. This is where the whole article or story branches out. Make sure that your title and subtitle live up to your reader’s expectations by leading them to a relevant and cohesive idea.
- Create some form of conflict. Not real conflict, but something that would further stimulate your readers’ minds.
- Share your opinion. Give other people your own take on your idea and allow them to see things through your perspective.
- Offer a fair solution. The previous conflict may garner both positive and negative responses. Give an unbiased solution based on your opinions and encourage more response. This way, people would look forward to other posts and even leave a comment.
- Use images! Images are the most effective and versatile promotional tools ever invented. It helps your viewers get a better idea of what your article or blog is all about and helps them share it a lot easier through social sites. If it’s possible, try to customize your images as well. This way, you give people a more unique impression of what you are talking about.
- Lastly, encourage further interaction by setting a comment box or lead them to other posts within your site.
A wise man once said, we should create Grange. The history behind this elegant wine tells us how quality is often overlooked and sticking to what simply works is a hard thing that most eager people often tend to forget.