There are several metrics that are used to track how effectively the SEO campaigns work apart from the regular factors like unique visitors, bounce rate, stay time, page views etc. The few of the other factors enable an even deeper analysis of the SEO campaigns.
Below are the important metrics that the SEO vendors must keep a track of:
Ranking of the Keywords: Before crafting a set of action, an SEO firm must always scrutinize the ranking of the keywords. SEO is a trial-and-error method. Strategies differ from every website to website and are very difficult to say as to what is the best practice. The planning and ideas like keyword research and other factors have to be ideally made in such a way that they are based on every individual website and are capable of getting good ranks. Ensure to select the keywords in accordance with the Google, Yahoo and Bing.
Keyword Organic Traffic and Organic Traffic Conversion: The target of the SEO vendor is to drag more traffic. But what’s the use of the traffic if there is no conversion? The SEO agencies must take care of the fact that the traffic is getting converted to potential customers. If it is not so, then there is something wrong with the selected keywords. Organic traffic per keyword and organic traffic conversion analysis will bring out the exact problem with the keywords and if there is a problem with the site itself in the conversion process.
The conversion rate: The traffic conversion rate will help to analyze if the traffic conversion using a particular procedure is more as compared to the other. If the conversion is higher with a certain keyword or a particular set of keywords, then the SEO vendor can focus on the same keyword to get it ranked high in all the search engines.
Organic Search Revenue: Companies hire SEO firms so that they can generate more profit with the promotion of their sites. The SEO firms almost always evaluate and calculate the ROI and check the potentiality of the individual keywords that can maximize the profit level.
Inbound Links: Although it is impossible to determine that whether links can solely enhance ranking or there are other factors as well, but a proficient SEO vendor will more or less analyze the certain number of inbound link that can bring the difference in ranking and search results.
The expert SEO vendors also find out the keywords used by the competitors, and try to use those keywords to bring in the links. Google Analytics and Omniture can be used to track such data. Often SEO firms use compare the data using two analytics and these data must be inspected at least once a week. With the help of these five metrics, the potential of an SEO campaign can be judged aptly. This will enable the evaluation of the SEO efforts correctly and lead the SEO vendor to achieve positive results.