SEO Audit is one of the most important internet marketing tools evaluating the health of your overall marketing scheme. SEO auditing is must for every company and to be very frank, it is the actual roadmap to success. This roadmap will provide your company with the clarity and the right direction that a company needs to achieve success. The auditing will thoroughly check and inspect your site from the beginning to the end. As health check up is important once in a year, auditing is also important at least once in a year.
If you don’t have a solid SEO foundation on your site then whatever you do for your site, it doesn’t matter at all. Auditing will help you plan your next step to enhance the performance of your site. Now you can plan for an effective marketing campaign which will automatically improve or increase your ROI (Return on Investment).
The most vital time when you should think of doing SEO Audit is when you are planning to create a site; you re-design it and came across a minor issue with your search engine ranking or annual check-up. The best part of this auditing is that it makes you confident about what exactly you should change in your site.
A SEO Audit will help you know how search engines see your content and how much confidence the search engines have in your website. This is one of the vital aspects of the auditing. Below given are some important points that you will get to know after the auditing part is done.
Domain Name: The domain name should comprise of rich keywords that are compatible with your products as well as services.
Content and Duplicate Content: the articles published should be keyword rich and should be relevant. The content you published should not be copied from any other resource.
Analytics: For gathering reports on routine basis, it is important that your site should be linked to an analytic platform.
Internal and External Links: your site should link to another quality site. The content of your site should link to relevant content.
Site Navigation: the site should be structured in a way so that the customers can use them easily.
Analysis of other site – Provides you with information about the ranking of other sites along with ensuring on-page optimization.
The auditing report covers each and every aspect of search engine optimization, what should be changed and what should not be changed. There are many companies that offer auditing services. It is a complex task and professionals performing the task have to go through some strict procedures. The result of this task may not be pleasing all the time but it will surely let you know whether or not you need to improve your search engine optimization skills. If you are completely new in this field, you should surely acquire an SEO audit offered by a reputed firm. This will automatically promote your online business along with helping you know what is best and what you should exactly do to promote your site.