Blogging is one of the best ways to market your business and gain new customers.
It’s a way to share what your company is all about, what products or services you offer, what changes are coming and what your goals are for the future. If your blog gets a large number of followers, or readers, other companies may pay you to let them place an ad on your blog, which is another way to generate income. Whether you like it or not, social media isn’t going away anytime soon.
If you wish to keep your small business in the game, you must start utilizing all forms of online promoting – starting with your blog.
Move Your Blog Forward
Whether you have a blog that’s just not doing too well or you’re looking to start one, it’s time to buckle down and spend the time it takes to make it successful. In order to have a company blog that works for you and helps you gain customers, your blog must provide the following:
· All the necessary details of your company. This includes – but is not limited to – who you are, what your company does, products or services you sell, your company motto, future goals, projects you’re currently working on and any role your company plays in the community.
· Easy-to-read format. If you don’t have experience with blogging or HTML coding, you may want to consider hiring a professional blog designer. The most successful blogs (personal or business) have clear, simple layouts and make it easy for the reader to navigate through your sections.
· Consistent posting. Starting a blog is the first – and easiest – step. Now, you must maintain it. Think about it – your blog wasn’t successful the last time around because you forgot about it. Don’t think you can just put all your company’s information on it and then move on to other things. You must post consistently in order to grow and continue reaching customers.
How to grow your company blog
Your blog is up and running. Now what? It’s time for it to grow and make its’ mark on social media.
Here are some simple tips to grow your blog, without costing you a dime:
· Read other blogs. Follow other blogs that are similar to yours. Leave comments on their posts, ask questions and get to know the blog or business owner. Don’t view them as your competition, view them as a friend with a business similar to yours. You will both learn from each other.
· Don’t only post about products and services. If you own a coffee shop, for example, don’t just post strictly about coffee. Think about your audience – coffee lovers probably love reading, learning and relaxing, so post interesting facts about coffee, things going on in the world or anything else you can think of that your readers would enjoy.
· Encourage interaction amongst readers. Ask your readers to participate in surveys or pitch a new idea or product to them first and ask for feedback. People like to be engaged and feel like they have an opinion that matters.
Readers: What are your tips for growing your company or personal blog? Share in the comments section!