As a new business, you're trying everything to get your business off the ground running.
You're into social media, content marketing, direct mail, and email marketing. But is your content marketing hitting the right goals or is it failing?
Here are simple ways to pinpoint why your company's content marketing may be failing you:
You Don't Know Your Audience
If you don't know who you are writing for, there is going to be some trouble with your content marketing.
You will need to use a specific approach to the specific market. You aren't going to be successful if you want to sell to "everyone".
Say you sell car parts, your niche market is going to be a set age group of men for the majority. Yes there will be some women and some elderly, but for the most part, you are selling to men. Market your goods as such.
You Aren't Promoting it Right
Your content is going to need to have as many eyes looking on it as possible to get an increase in sales and traffic.
You want to make sure that whenever you create something, you give a shout out to it on your business blog, your email marketing list, and all your social media contacts.
Make sure that you don't over-do it, but a one time mention when its created can go a long way, even perhaps making it a viral post if it shares something that gives benefit to the reader. Which brings us to:
Not Giving Them Value
Are you posting to the blog and social media sites but just giving it a hard sell and nothing of value to the reader?
If you want more people, you're going to have to give them something they want, they need, or make them learn something.
Say you have a landscaping business, don't just give readers your product information and services, tell them some of the best flowers for a sunny spot in the lawn.
Give them information, let them learn something that will help them. Give them how-to's that they may find useful. This way, they'll look forward to your posts and you'll have a customer for life.
You Have No Scope
Lastly, do you know what you're trying to gain from this marketing attempt?
Is it an increase in sales, increase in followers to your social media, or new customers? Saying "all of it" isn't going to be good enough, have a scope and set out to do what you need to do to attain that goal.
Content marketing isn't anything new, its just a newer phrase for the same old marketing that you've been doing just in a slightly different way.
When you want to get it right, hire someone who knows their stuff, whether that be in-house or reaching out to dedicated professionals.