If your business is currently using Twitter but you're disappointed that your efforts aren't producing more significant results, one or more of the following four mistakes may be the root of your problem:
Broadcasting Instead of Interacting
Twitter is a great way to send out quick updates about your business. But that's just the tip of the iceberg in terms of what you can do through this social media channel.
And if that's the primary way you're utilizing Twitter, it means you're missing out on the types of opportunities that can help you attract potential customers.
Instead of focusing on yourself, find topics that are relevant to your industry or that interest the types of people you want to attract. In addition to posting about those topics, don't be afraid to directly discuss them with other Twitter users.
The ability to easily form personal connections is one of the features that makes Twitter such a valuable medium for businesses who utilize it correctly.
Auto-Posting
Tools that take care of some tasks automatically can make it easier to manage all of your social media activities.
However, that doesn't mean all forms of automation are good. If you're not careful, using too many automatic features can make you look like a spammer instead of a genuine social media participant.
The most common example of automation going wrong is when businesses automatically duplicate their Twitter updates to Facebook.
While it is important to let both audiences know any interesting news that's going on, it's worth writing a unique blurb for each site. Doing so will show users of both sites that you really do value each channel.
Never Using Hashtags
When it comes to Twitter followers, quality is definitely more important than quantity. There's no point in having a huge number of followers if the majority don't have any interest in your business.
While untargeted or even fake followers may boost a company's ego, it's not going to help their bottom line.
That being said, there is value in making it as easy as possible for new people to find your profile.
You never know when someone is looking for the exact product or service that your business provides
Hashtags are one of the best ways to ensure that anyone who's looking for your type of business can find you. If you can't remember the last time you used a hashtag, you should start integrating this strategy into your existing Twitter routine.
Using Too Many Hashtags
On the other hand, it's definitely possible to overdo it with hashtags.
If you attach multiple ones to every single tweet, you're eventually going to annoy some of your followers. The other problem is if every tweet is cluttered with hashtags, it can distract people from the core message you're trying to send.
If you realized that you're making at least one of the mistakes on this list, the good news is they're all easy to remedy.
And once you do fix your mistake(s), it shouldn't take long before you start seeing more results from the time you invest in Twitter.