Finding guest bloggers for your company website is usually easy. However, finding quality guest bloggers is a little more difficult.
Take a proactive approach in your search for guest bloggers and soon, you’ll have a waiting list of bloggers looking to post on your website.
1. Be Picky About Who You Choose
Just because someone is willing to post some content on your website doesn’t mean you should let them.
Low quality, poorly written, and plagiarized content will hurt your reputation and can be quite damaging to your blog.
Check into any potential guest bloggers qualifications. Just because a blogger claims to be a finance expert, doesn’t mean he actually has any education or experience in the finance department.
Make sure that anyone making guest posts has the expertise or credentials he claims. Ask a blogger what qualifies him to post on your website.
Also, make sure a guest blogger has some experience writing. A well-qualified expert won’t help your blog if he can’t get his point across effectively.
Don’t be afraid to turn down some guest bloggers. You’re better off to politely decline rather than post something that can be harmful to your company.
2. Make Your Standards Clear
Establish standards for your guest posts.
Telling guest bloggers your expectations ahead of time can clear up a lot of confusion and prevent frustration.
Guidelines should include things such as minimum word count and whether or not you prefer to have pictures included in your post.
Also, make it clear how much self-promotion you’ll allow. For example, consider allowing guest bloggers to make one link back to their site in the biography section.
Provide potential guest bloggers with your rules ahead of time. Allow them to ask any questions and make it clear that you are not willing to publish content that doesn’t meet your standards.
3. Search for Guest Bloggers
Guest bloggers won’t immediately start knocking on your door. Instead, you need to get the word out that you’re looking for guest posts.
There are several to reach out to some of the best bloggers. There are many websites and directories devoted to helping websites find guest bloggers.
You can also post something on your website inviting guest bloggers to contact you. Guest bloggers often search for new websites who are willing to accept their content.
4. Know Your Goal Ahead of Time
It’s important to know what your goal is when you invite guest bloggers to post content on your site.
For example, are you hoping to gain more content to help your website in the search rankings? If so, you can allow bloggers to write about a larger array of topics.
If however your goal is to gain expert opinions that will help you build quality content on certain topics, you’ll have to narrow your search to people that will fill that niche.
Some website owners are also looking for guest bloggers who can help spread the word about their company. If you’re hoping a guest blogger’s social influence helps your website traffic, you’ll need to focus on finding bloggers with a large social media presence.
5. Network with Other Professionals
Network with other professionals and bloggers and you’re likely to be able to find bloggers through your various relationships. Ask other business owners about any guest bloggers they would recommend.
Also, when you find a guest blogger that writes excellent content for your site, don’t hesitate to ask if the blogger knows of other people who might be willing to make guest posts. Networking can be one of the best ways to find new bloggers and new opportunities for your company.
There are many ways to find guest bloggers, but the focus should be on quality over quantity.
Whether the guest blogger will write about how to properly use social media, how to accept credit cards online to grow your company’s revenue, or tips on using email marketing to promote your brand, always ask yourself if the guest post would be something you would be fine with having on your site.
As a business owner, how do you go about deciding who writes on your company’s blog?