Utilizing the techniques of search engine optimization is a key way of ranking websites in top positions on search engines such as Google and Bing. To help in the optimization process, it's a good idea to use tools that assist in the process of SEO. These tools can provide an SEO beginner or professional with analytics that are beneficial in tasks such as getting a website indexed, analyzing keyword competition and monitoring website traffic.
Google Analytics
Once a website is up and running, it should be monitored and keywords must be optimized. Google analytics shows important statistics such as website traffic, sources of that traffic and identifies top content. For business website owners, Google analytics provides reports showing information on the buying process. This is crucial for the success of a website that sells products as shopping cart abandonment may be cutting sales short. Being able to watch the buying steps taken by customers can provide information on areas that need to be tweaked to improve sales.
Webmaster Tools
Professional and beginners can use Webmaster tools to get a website indexed fast by incorporating a way to create a site map on a website and let Google know the websites that are ready for indexing. There is also a section in these tools that identify crawl errors, malware exposure and which keywords Google associates a website with. Navigating through the twists and turns of search engine optimization can be a daunting task. Fortunately www.exposedsystems.com can help utilize SEO tools and provide valuable information for your site.
Open Site Explorer
Link building is a major element of search engine optimization. Open Site Explorer is a very useful SEO tool that allows a webmaster to see the incoming links that help the rank of competitor sites. With this information, a website owner can possibly use those same links or find similar websites to utilize. Open Site Explorer will also indicate the quality of links and how difficult the process would be of acquiring a similar number of trusted and valuable links.
Adwords Keyword Planner Tool
Choosing keywords to optimize is another aspect of SEO that can be completed easier with a comprehensive tool. The Adwords Keyword Planner Tool allows searches of specific keywords or phrases. Ideas are generated around those keywords that indicate average monthly search volume, the level of competition and how much advertising costs would run if an ad campaign was implemented.