INTRODUCTION
TELiBrahma is a leader in contextual mobile marketing and advertising that partnered with Louis Philippe to allow them to experience the apparel before they walked into the store. TELiBrahma powered this campaign through their visual recognition platform, called POINT. Using the mobile app, consumers can capture any POINT enabled image, advertisement, Logo, QR code in a newspaper or magazine to access interactive content including video, audio, games and special discount coupons. Louis Philippe integrated this solution to drive more walk-ins to the store.
Augmented Reality Mobile Marketing
The proliferation of digital magazines and interactive media represents a paradigm shift for advertisers to get into a new technology. People have their mobile phones on them every time and moreover, It is found that readers are more likely to relate to a static print media by using interactive elements especially mobile to get more information on brands in the form of interactive media such as video, sound, slideshows and animation which ensure create favorable attitudes towards brands. Augmented Reality Mobile technology makes the ad pages interactive via image recognition, without requiring advertisers to change their creativeness. Once engaged, the readers are then further likely to interact with the ad, resulting in a higher probability that they will purchase the brand being promoted. TeliBrahma's POINT platform forms a bridge to allow communication between customers, brand and newspaper. Print media readers can access interactive web content by scanning the Ads, Logos, QR codes or any image from any brand advertisement in newspapers or magazines. POINT also helps in consumers to get more information about the brand, locate the nearest store or even place an order.
CAMPAIGN
Telibrahma powered this campaign for Louise Philippe with a focus on measuring the effectiveness of print advertising. All that the users had to do to engage with the Brand was to capture the static ad using mobile.
The user has to capture the static print ads on their mobile to keep an eye on the recent unaccustomed collections of apparel as well as videos, animation, slideshow which communicated additional details about the brand and offering more reasons to walk-in to the store. Besides this users were facilitated with a provision to find and grab their coupon from the nearest Louis Philippe store all at their fingertip. Additionally readers could view the discount, special offer for events, direction to the store through the map, contact detail as well as drop an email, and even place a call.
Interactive print media using mobile campaign for Louise Philippe
BENEFIT OF CAMPAIGN
By this interactive print campaign using mobile, an impulse was created in the reader’s mind prompting them to visit the store. A remarkable 97% of the engagements were by new acquired users. The analytics suggests that 53% of user came into store after taking watching videos about the brand. More than 64% of shoppers engaged with print ads carried iPhone. Apart from all this, the majority of users searched for the nearest Louis Philippe store.
At the end of this mobile marketing activity, Louise Philippe was able to engage with their potential buyers for 298,732 Seconds which is comparable to 10,000 slots on TV.
ABOUT TELiBrahma
Telibrahma is a leading mobile solutions company operating from Bangalore, the silicon valley of India. Since 2008 they have been focusing on helping the advertising, media and retail industries through mobile as well as internet. Telibrahma as a whole represent confidence, responsibility in innovation and communicating that innovation to the world through the field of convergence. Telibrahma is a leader in mobile marketing and advertising media platform who used to provide an unparalleled as well as innovative result to their customer.