Marketing efforts don't have to cost a fortune, and there are plenty of budget-friendly strategies that deliver results for small and moderate-sized businesses alike. If you're in the process of revamping your marketing campaign, or you're interesting in learning about underrated marketing strategies that will help you generate new business, you've come to the right place. There are underrated strategies on both the traditional and digital platform, and understanding the myths behind these strategies can help you build a marketing mix that really gets you exposure. Here are 5 strategies you may want to incorporate into your marketing mix:
#1: Direct Mail Marketing
You've probably heard that direct mail marketing died long ago, but that's far from the truth. In fact, with more people targeting consumers digitally, direct mail marketing has never been more beneficial. For the cost of postage and printed materials, you can market to a large set of leads in a specific target market. Believe it or not, many consumers want to escape their email in-boxes, and these are the consumers who actually read tangible mail. Make sure to design the mailers right, capture attention in the first sentence, and you can build trust.
#2: Email Marketing
You might think that email marketing is popular, but with so many different spam filters email marketing has declined in popularity. The reason marketers do not choose email marketing is because they aren't approaching it right. Email offers money-making potential if you have a built-up list of followers who will subscribe. These organic leads and genuine customers are highly more likely to buy from you on a regular basis when you email them regularly. In fact, email costs less than many other strategies and generates quite a bit of revenue.
#3: Branded Signage That Speaks to Foot Traffic
When you're marketing to the local consumer in Orem or surrounding areas, you need to be sure that the local consumer knows you exist. Residents don't know that your business exists unless you announce your location, and the best way to do this is to invest in signage. Your branded signage needs to stand out, be appropriate, and represent your brand. People should know what your company does or what you offer based off of your Orem signs. Have your signs professionally designed, and you can market to those who pass by right from your place of business.
#4: Be a Vendor or Sponsor at a Community Event
You need to show the community that you're involved, and you can market and show your involvement at the same time by participating in a community event. Purchase a booth space to be a vendor, or simply donate money so that your brand shows up in the sponsor list. Doing this will truly help show the community that your business is trustworthy and community-oriented.
#5: Give Away Promotional Gifts
Promotional gifts are very underrated, especially when you choose useful items to customize. There are plenty of reasons to give out promotional gifts, from building brand recognition to putting a smile on your prospect's face. Make sure to choose items that are affordable, and you can keep your brand on everyone's mind.
There are plenty of marketing strategies that don't the recognition that they deserve. Assess your options, consider your budget, and choose an underrated strategy to incorporate into your marketing mix that will earn you more revenues.