For any business on a budget, it's important to find inexpensive ways to market your company. Without visibility, your company cannot increase traffic to your website, find new customers or make sales. Fortunately, there are many effective free and low-cost strategies for marketing products or services both online and off.
Create a Blog
A blog is easy to set up if you use blogging platforms such as WordPress. With a blog, your company provides can provide useful information that is relevant to their your customers. Your blog posts can educate visitors on the products or services that interest them. As you provide more and more content on your blog, your company establishes will establish itself as an expert in its niche. This makes website visitors more likely to become customers.
Use Social Media
Social media is a great and free way to communicate with your customers online. Whether you use Facebook, Twitter, Pinterest, Google+ or other social networking sites, it's a good marketing tool for staying connected with customers. Social media also makes it possible to learn what your customers think about your company. To get the best results from social media, keep the accounts updated on a regular basis.
Distribute Custom Calendars
Custom calendars for business are an effective way to keep your brand in front of customers for the entire year. Everyone finds a calendar useful, so it's a good idea to hire a company that specializes in this type of marketing. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Promotional business calendars by HALO act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.
Create a Referral Program
Word-of-mouth advertising is an excellent method for bringing in new business. You can get more leads and sales by asking current customers to recommend your business to people they know. In exchange for this referral, you can offer discounts, free gifts, or other incentives.
Try Email Marketing
One of the great things about email marketing is that it's inexpensive to use. All you need is a list of the email addresses of your customers, and an email marketing application. By sending out periodic emails to your list, you can offer discounts, announce sales, or recommend new products and services.
Use Online Classified Ads
Placing classified ads has always been a good way to increase sales. Today, you can place classified ads in local newspapers or on websites that accept classified ads. Some websites provide free classified ad services.
By using low-cost marketing tactics, any business can increase growth sales on a consistent basis.