Ranking is an essential factor to gain success in the online world. If you wish to make a strong presence in the internet, you must use a high quality and unique content for your website that would enable you to rank higher on the search engine rank pages. Ranking higher not only means that your website is enriched with the intended keywords but has even increased the flow of visitors to your site. If you are using the site for business purpose, high ranking surely boost up your sale and enhance your revenue.
Google updates affect your web ranking
If you realize a sudden decline in your website, chances are high that your website is the victim of recent Google updates. In order to reduce the presence of a huge amount of spam over the internet and/or to filter fluff, Google has plans to launch algorithm updates. Among the various algorithm updates of Google; Panda, Penguin and Hummingbird are most notable.
Google Panda
The introduction of Google Panda is dated back in 2011. Google has suddenly launched this algorithm updates to filter the quality of the content. This affects the business whose webpage is full of low quality content. The sole purpose of this update is to cut down the rankings of the webpage with low content and offer high rank to content with fresh, unique, informative and high quality content. This affects the business that runs their businesses online with the help of low quality service.
Google Penguin
In May 2013, Google has launched the latest version of Penguin that even includes a few changes in the algorithm. This update is directed to lessen the amount of spam on the internet. To rank your site higher on the search engine page rank, SEO service providers adopt exclusive strategies. This is pretty essential to enjoy the success of your business. But, often professionals about SEO services use false link or information to make their site rank top of the search page. Penguin update of Google can successfully find such irrelevant or fake area and influence ranking of the webpage to a great extent.
Way to triumph over Google Penguin
The latest updates of the Penguin focus on various aspects of the sites and influence its rankings accordingly. It emphasizes on the diversity of the content. Try to incorporate various techniques that sound be suitable to your webpage to rank high. Anchor text diversity is another actor that takes into consideration by this update. Avoid using advertorials and bought link to serve your purpose as these two affects your rankings to a great extent as the result of this update. You can even incorporate feedback and reviews of your clients of earlier projects. You can include social networking activities on your website that is a fruitful way to avoid lower ranking.
Hummingbird Updates
Hummingbird update is the latest update of Google that is updated by the company on the eve of its 15thanniversary. The company itself opines that it is the greatest update of the search algorithm ever done by Google. This renovation of the largest search engine on the globe is directed to sort out the fluff content. In most cases, such fluff content is generated with the purpose of stealing search engine optimization. But, due to their tactics of using keywords they rank high on the search engine page.
How do the Hummingbird updates work?
The latest Hummingbird updates aim to offer the result of searches in a way that viewers can find exactly, what they are searching for. This new technique is designed such a way that it can display the search content even on the search pages, as well. This enables viewers to find their desired result in a positive and effective manner. In recent times, individuals reveal their interest in conversational search instead of searching a single keyword or a keyword phrase. This encourages Google to conduct this latest change.
How it affects your rankings?
Businesses whose webpage are not filled up with the generic terms gain a terrific advantage with this latest update. This throws a great challenge to businesses. It opens up a huge scope before the business to understand the demand of the targeted audience. Businesses have to analyze their market based on the service and products they offer. They also have to inform the SEO service providers about the present scenario of their market. This will help the SEO to develop their content accordingly.
Verdict
If it happens that your site is greatly affected by recent Google updates, do not be upset. It is not always too late. Try to get in contact with the leading and reliable SEO service providers and discuss with them about your problem. Well skilled and experienced SEO can help you to regain your position in the search page of popular search engines. Employing a few tactics can help you to conquer your goal. If your site is not affected a bit by the recent updates, cheer up. It is the time to improve your content in a way that it can triumph over your contenders in the best possible way. Try to incorporate such techniques into your site that it remains safe for a long run.