Many people new to online marketing mistakenly believe that once they have a social media presence in place, an audience is just waiting and ready to find them. In truth, the most effective marketing involves a great deal of strategy and diligence in order to reap rewards. Below are some niche marketing tactics to help distinguish your business from the rest.
Develop a niche community
Conduct research to find out where the consumers are who are more likely to be interested in what you have to offer. This can involve groups on social media, blogs, forums and other websites of interest. So if you have a law firm and want to gain an online presence in that niche, start the search marketing for attorneys online and create a campaign for your website. Create that online community that will drive traffic to you and gain more customers.
Become an online expert in your field
Start a blog or ensure that you post at least one entry per week. Invite commentary on your blog entries and make it easy for potential customers to communicate with you. Search for other related blogs and leave comments. Offer to write guest blogs including a link to your site. The farther your reach online, the stronger your profile will be.
Inbound marketing
Provide something of value. Offer to write an article for blogs or sites that get a lot of traffic. Link those articles to your profiles and website. Offer email newsletters, free consultations and other items that consumers may find useful, to encourage interaction. This will attract more followers that could turn into customers.
Use Twitter to find the target market
Last year, it is estimated that at least 77 percent of Fortune 500 companies were actively using Twitter. Start tweeting about what the company is doing. Pose questions that pertain to your products and services so that users can respond. Create a Twitter list that allows you to categorize users into specific groups.
Keep in mind that all time spent online should be directed to the target audience. The best way to do this is to isolate where they are and then put forth marketing efforts to attract them. Quality always trumps quantity, so ensure that profiles are authentic. Remember that profiles are shared across platforms and can lead very easily to more shared content and cross links. Once a group of loyal network followers exist, nurture the niche network and keep it active for the best continued results.