Execute SEO campaigns with success and exceed your 2014 business goals by strategically investing in your recruitment efforts. George Fischer, SEO Director at Response Mine Interactive (RMI) and Search Engine Watch contributor, emphasizes that smart hiring and talent retention heavily supports your bottom line. Acquire top performers in SEO using these recruitment tips:
Internal Training & Promotion
SEO startups and steadfastly growing small SEO agencies benefit from investing in entry-level employees who will return that same investment. While entry-level employees grow as your company does, they'll develop specialized skills unique to your company that enables them to be promoted from within. In other words, you're training employees new to the industry, building your company and cultivating a future of leaders and highly qualified team members dedicated to your enterprise.
Internally developing eager-to-learn employees helps prevent the costliness and timeliness of externally recruiting mid to upper-level candidates. If you invest in your employees with the intention of promoting them, you'll reduce time spent, costs and labor for transitioning new (more experienced) employees into your organization. Fischer adds that promoting from within also increases employee retention and fosters company morale.
Value Proposition
For when you do have to recruit mid to upper-level candidates, focus on your value proposition. In the marketplace, "value proposition is a promise of value to be delivered," describes Internet marketing site ConversionXL. Value proposition is providing a customer with a reason for why they should buy from you and a promise that the experience will be valuable. In terms of recruiting and marketing your company to talented candidates, determine your value proposition and make it compelling. What title and salary increase will you offer a qualified candidate? What are the benefits of working for your company compared to others? What does a candidate have to gain not only monetarily, but professionally from joining your organization?
Transparency & Entrepreneurship
The best SEO talent in the marketplace will be looking for specific "values" within prospective employment agencies. Transparency and an entrepreneurial spirit are two "values" that entice candidates, according to Fischer. The SEO and Internet marketing industry is constantly shifting and evolving. Communicate with your employees about where the direction your company is headed and share company goals.
Also, create an environment where employees can thrive off an entrepreneurial energy and take initiative. Successful SEO campaigns are built by employees who can freely express creativity through their ideas and visions. Smart and driven individuals may end up cultivating a unique position or opportunity for your company.
Culture & Staff
A far cry from a rigid corporate working place, Google has created more of an adult playground than an office to enhance employee satisfaction and company productivity. The Googleplex offers a unique working culture full of nap pods, video games and foosball along with incredible perks. Even a top-performing global company like Google needs to offer a special culture and perks to attract and retain employees.
An employee surrounded by passionate and ambitious team members also keeps productivity and motivation levels high. During your recruiting process, showcase and leverage your best employees for drawing in smart new hires – new hires who will also inspire other employees. Digital marketing and SEO agency iAcquire isn't afraid to boast that it's selective about its leadership and team members. In the words of iAcquire, "SEO is a technical art, but an art nonetheless—and no point is too small for scrutiny and adjustment." Hire strategically, promote from within and invest in a staff that makes a profound impact both internally and externally.