As a business owner, how do you go about marketing all that you have to offer to current and potential customers?
In the event that marketing has not played a major role in your branding efforts up to this point, change all of that in 2014. If you don’t, you could find yourself losing out on potential sales, something no business owner wants to chance.
With more and more consumers wanting the businesses they deal with to be more mobile these days, you simply can’t afford to stand pat with ways that are becoming more and more outdated, i.e. not offering mobile payments, business apps, the latest in office phone service for both employees and customers to connect etc.
Become More Social in 2014
One of the first ways to promote your company’s marketing efforts is through social media.
Whether you select Facebook, Twitter, Google+, Pinterest or the countless other social networking sites out there, social media is a great avenue to spread the word regarding your brand. Best of all, it is absolutely free. The main ingredients necessary to get it done correctly are both time and effort.
If you have the time and effort available to use multiple social sites even better. Most importantly, note that social media can’t be a hit and run process, meaning you will not help your cause if you only sparingly use it. Dedicate the time and resources necessary to properly channel social media.
Blogs Are Effective
Another great resource available to you at no cost is a company blog.
Just like your usage of social media, your company’s blog can’t be tended to only on occasion. Make sure the blog is updated regularly, providing informative information for consumers.
Whether your company offers business apps, mobile payments, VoIP phone service like Megapath.com, file sharing services etc. it is critical that you spread the word. Since many companies have cut back on their advertising budgets in recent years due to smaller profits, the company blog is a great place to promote what you offer. Even better, you can network with other business blogs and share in the cross promotion process.
Conferencing Your Little Heart Out
It comes as no surprise that many companies have had to scale back their efforts as it relates to attending conferences.
Still a staple of getting your name and products/services out there in front of countless eyes, more businesses simply don’t have the financial resources available in their budgets to go here and there for monthly conferences. While some still try their best to have some form of representation at the events, others have simply thrown in the towel.
Take to heart the fact that it just takes one positive connection at a conference to make the trip well worth it. Better yet, you can network with other leaders in your respective line of work, allowing you to share ideas and much more.
No matter what product or service you specialize in, use 2014 to become more mobile in marketing your brand.
Face it, consumers are on the go now more than ever, meaning your products and services must meet their demands.
If they don’t, you may not have anything to market come next year at this time.