Is your company keeping client data such as credit cards, addresses and phone numbers, and even social security numbers? Security will play a big role in how your company is perceived, having a direct link to its success and your bottom line.
From hacking to breaches in security, clients may be concerned that their data is not safe with your business, something that can create a marketing nightmare for your company and its brand.
Learn how to make sure that it isn't the case - and how to market this safety to your current and prospective clients.
Getting the Facts
Is client data really safe?
This question will be asked - and will need to be asked - over and over, by both your customers and your company. An active approach here will ensure you have the facts you need to market the safety of client data.
To this end, it is essential to stay on top of the industry. After all, you will need to be aware of what other companies and solutions are doing for customers, so that you know where you stand.
Eric Maass of Lighthouse Security Group discusses the security challenges that midsize companies faces, such as identity and access management. These insights could allow your business to stay aware of the challenges that your competitors might face - and to capitalize on the strength of your own systems.
Find and hold on to these facts. Are most companies using security measures that don't stack up to your own? Make sure you are well aware of encryption rates and more that will help you market your company more effectively.
Remember to stay focused on the big data bottom line and how it relates to security, your customers, and more!
Spreading the Word
From a small shop to a medium-sized business that handles dozens of transactions a day, your customers will need to know that their data is safe. In many cases, data security will be a part of the marketing, or at least visible at the point of sale.
This is where the facts come into play.
For many businesses, linking with a third-party data security system is the way to go, where you can simply let customers know that their card will be processed with X company, for instance.
Other businesses may have their own systems on the line, such as a website that must prove it's secure when handling personal information.
In these and other cases, make it well-known the systems that are used. Disclaimers and other ways to communicate this information is a great idea, such as a link that pops up during an online sale if the customer is worried about safety.
Include this as part of the messaging wherever the action is taking place. It may be a sentence or two that's read on the phone, a link on a website, or a small note or brochure in a store or business setting.
Once you have the facts, make them known to the customer and stay on top of the industry.
These steps are key to making the client feel and be safe in using their data in relationship to your business, something you can then proudly market.