Any successful online business today has a blog, a website or a combination of the two. This is due to the fact that blog posts are powerful marketing tools. Because of that, those that write blog content need to know the implications of Google's Hummingbird.
Over time, there has been speculation as to whether or not the era of content marketing is dead because of the way search engines used to crawl on pages. In the past, spiders used to search for keyword(s) on content so as to rank pages.
Even though this worked, there was a rise in "junk" content, where individuals used to spam the keyword(s)... which did more harm than good. All of this recently changed.
So, does this mean you should not conduct keyword research? Is your online content driven business in trouble? Will you need to restructure and rethink on your blog content strategy? Well, the simple answer is that just like in evolution, those who do not adjust will fail, but for those who will positively accept and apply this idea, your businesses could flourish more than before.
What Is Hummingbird?
For those who may not be familiar with this term, Hummingbird is an entirely new Google search algorithm which approaches search engine queries in an absolutely new and intelligent way.
The Hummingbird algorithm focuses more on phrases, rather than traditional keywords. The best SEO practices strive to ensure that individuals who are searching for news regarding your niche are able to find you.
With these new adjustments, while writing headlines, tags and so forth, you need to keep in mind your main goal and how you would Google search for a certain term(s). This means coming up with a sassy, catchy blog post title and quality content... engaging with your audience by providing answers and solutions to their questions and problems about the topics you focus on in your business.
What Hummingbird has essentially done in terms of SEO is that it has made it simpler for you to employ the use of keywords in content such as blog posts through the effective utilization of a natural flowing, linguistic link between the content and the targeted audience. Per Wikipedia, "Google search can be a more human way to interact with users and provide a more direct answer."
The future is finally here, for web content writers (including blog posts), for their businesses. With less focus on keyword spamming, Hummingbird definitely has an effect on SEO by ensuring that your visibility and expertise in your niche is "found" through the creation of high quality content more than ever before.