Reaching your target market through effective channels is critical to success. Business owners must target potential customers who not only have an interest in purchasing their products, but also can afford them. In today's business world, the environment has shifted in favor of mobile applications. More than 62% of potential customers now own a smartphone, and 28% of all internet traffic takes place through mobile devices.
To capitalize on these changes, small businesses can develop apps to increase web traffic, help customers do more, and increase social sharing. This article will explain some of the most important important things for small businesses to consider including in their company app.
1. Remember Multiple Devices
While Apple controls 40% of the smartphone market, the devices that the application is used on can vary substantially. Some customers might access the app on an iPhone, while others might use an iPad. Among iPad users, one might have an iPad Mini while another might have a first-generation iPad. Since devices can vary so drastically in screen resolutions, storage, and processing capabilities, it is important to remember to develop apps that are responsive across many devices.
2. Make it Shine
Your app should represent your business in a positive way. Developing an app that has bad design or poor functionality can reflect badly on any brand.
3. Consider an Affordable Solution
While having an app developed from scratch can cost thousands, there are many services available that help you generate an app with simple templates. For many applications, these are sufficient and should be considered thoroughly before investigating custom development.
4. Stick to Functionality
It is easy to get side-tracked, and focus on features that are not important to business goals. While making an app fun or pretty can improve adoption, functionality still usually separates success from failure.
5. Consider a Rewards Program
Apps can help your business get more customers, but it can also help you sell more to existing customers. By utilizing a loyalty rewards program through your mobile app, customers will have a good reason to keep coming back, and will be much more likely to share their experience about your business with their associates.
6. Make it Adaptable
When developing an app, especially a custom one, costs can be substantially reduced by keeping the future in mind. Develop your company's apps in a way where they can be changed at a later date.
A mobile app can be a great way for you to connect and keep in touch with your customers.