Internet marketing can drive more people to your website, resulting in more sales and revenues for your business. If you have just started implementing online marketing, there are few strategies, which could be very helpful.
- Begin with an effective web content strategy i.e. how you will grow your website
- Start practicing good Search Engine Optimization Techniques.
- Start building a list for email marketing.
- Get some new stories and press releases published on reputable websites
The above mentioned steps, if followed will undoubtedly help off to a great start for your new business. However, for long term results you will need to develop and internet marketing plan and allocate a marketing budget. There are two ways by which internet marketing can be done
PAID – Here you need to pay other websites and the agencies that would carry out the advertisement campaign to drive traffic to your website. In short you are buying traffic from varuous sources. The most popular sources for paid traffic are:
Pay Per Click (PPC) – This is an internet marketing method where traffics are directed to websites. Here, the advertisers have to pay the publisher or the owner of the website, when the advertisement link is clicked by someone. The most popular PPC ad networks are Google Adwords, Facebook Ads and Bing Ads.
Newsletter Advertisements - Traffic generation to your site could be increased if you purchase an advertisement space on email newsletters. These online publications are emailed to a list of subcribers generating some targetted traffic to your website.
Banner Advertising - This is the most common form of internet advertising. All you need to do is to create an attractive banner and place it in on relevants website for a monthly fee. Depending on your offer and the website you are advertising on, this method can bring a substantial volume of traffic.
Organic – The organic method of internet marketing is the most popular one, as you do not have to pay anything for the traffic. It is not as effective as the paid methods for generating short term traffic. However, if you want to grow your business than you must invest in building organic traffic to your website so that stop spending money on buying traffic. Following are the most common methods of organic internet marketing:
Search Engine Optimization (SEO) - SEO is used to improve the visibility of a website in search results. It involves the use all variuous free and paid software tools, including analytics and keyword research, to optimize the website for the target keywords and this generating free traffic from search engines.
Social Media Marketing – Social Networking platforms like facebook, twitter and instagram etc. have millions of users logging in and spending time every day. As a business you can also establish a presense on these platforms to attract some of these users to your website.
Word of Mouth Marketing – This process takes time but it is the best form of marketing for any businesses. By provide great products and services to your customers, you develop a goodwill and appreciation in your customer base over time. These customers recommend your products and services to their family, friends and colleagues referring them to your website.