Is your Landing Page Conversion Rate doing well? Or are you not making any conversion at all? To achieve conversion, it is vital that you bring traffic to your website. And to ensure that you are able to convert potential visitors into a customer, make sure that your Landing Pages can persuade visitors to click the "buy button." The key to plausible landing pages is to test, adjust and repeat the process.
How to Boost Your Landing Page Conversion Rate
1. Landing Page Design
By simply tweaking your Landing page design, the response of your visitors may be different this time. You may see better results than your previous page. In short, the updated one is more effective than the old one. To determine which one is better is to use A/B testing. Use the design with higher result as your main page.
2. Landing Page Copy
Create a copy of your landing page with an added feature like testimonial, or adding your best product highlighting its distinctive value. Experimenting with your copy in different version can help you determine which marketing campaign provides better conversion rate. Along with your Google Analytics, you will know which page is getting longer average time per visit.
3. CTA or Call To Action
Call to Action helps lure visitors to buy your product. Therefore, always add CTA or Call to Action on your landing pages. Make sure to consider the position of your CTA, the color of the button, etc... because these features are also a strong influence on your visitor's decision making to "click" the buy button. Don't forget, always test, adjust and repeat the process to ensure that you'll be able to convert visitors into a potential client.
4. Using Responsive Design for Your Website
Today, more than 50% of website visits are coming from mobile devices. So if your website is not using Responsive Design, then you are already missing a lot. Even with excellent landing pages, you may not probably see improvement on your conversion rate. Remember that customers that are unsatisfied during their first visit will unlikely visit your site again. So stop losing any more customers and update your website with Responsive Design.
5. Easy To Follow Visitor Checkout Process
Now that your customer is ready to buy your product, ensure that you have an easy-to-follow checkout process, otherwise, they might end up leaving your page. Another customer gone! Make your Visitor Checkout Process simple and easy to use.
6. Upsell One-Click Button
You might want to consider putting an Upsell button on your website. You'll never know when customers would like an upgrade or buy an additional product. This may not increase your conversion rate but it sure will double your revenue.
7. Live Chat Button
Adding a live chat button on your website allows you to immediately know what your visitors need. That said, you are able to respond to them right away which is what every customers want - fast answers to their queries. Live chats are great factor in closing a "sale."
8. Retargeting Campaigns
If you still have a budget for Retargeting Campaigns, I suggest you have this implemented. They are very effective, if implemented correctly. You can learn more by reading my article about retargeting campaigns.
By simply applying these ideas to your marketing campaigns, you will surely see great improvements on your conversion rate very soon. So start using them now and enjoy bigger sale.