Ads speak louder than words. With billions of dollars poured in every year from top company names, it’s no secret that advertising is a major component of a successful business. Though general tweets are great for getting your brand known, there are definitely specific measures you want to adhere to in order to make sure your marketing budget isn’t wasted.
Memorability
If people don’t remember your ad, they won’t remember your brand, which is why so many weird commercials pop up. They believe being strange is the way to grab attention. While strange is hard to ignore, it isn’t the only way. What kind of emotional response are your trying to evoke? What kind of audience are you catering to? These will determine how to make your brand unforgettable.
Entertaining
At the same time, you don’t want the ad to be boring. If the audience gets a sense of satisfaction from watching your ad, they will be more inclined to seek you out. This is because the entertainment will translate to an emotional connection with the viewers. This connection is the first step to finding and keeping more customers.
Targeting
Know your audience. What do they want to see? What do they enjoy? By analyzing the age group you are trying to appeal to, you can craft ads that will appeal to their interests. If they are older, ads with a sense of nostalgia tend to work well. If they are younger, wackier and louder promotions tend to do the trick. So long as you have a crystal clear view of your target, you’ll be able to pull in exactly who you want. Talk to a trusted company like TCA Partners Ads who can help you come up with a plan for your target audience.
Rewarding
Whether the person is applauded for simply watching the ad, or they are invited to invest in your product, this is the key way to get your audience invested. By taking your brand and making it something they can’t do without, you are turning it into a precious commodity. People love precious commodities. Just look at the success of the Pumpkin Spice Latte.
Characterizing
Finally, present your brand’s personality. Don’t brag. Don’t come up with a messy, poorly put together ad. How it is designed and executed says a lot about the work ethic of your company.
Not everyone is a naturally great advertiser even though it is incredibly important to be one for your business. If you find yourself stuck, reach out to others in the business, as they can provide you the tools you need to succeed.
