Facebook is normally the first choice of a business that wants to use social media for marketing and promoting its products and services. However, with thousands of business pages proliferating on the social networking site, it is crucial to adopt a well devised strategy for success on this platform.
Here are a few things that you should take care of:
Do not get trapped in Facebook: New business users of Facebook should know that the information put on Facebook gets stuck in this social media giant. It is advisable therefore not to transmit all kind of content to Facebook business profiles. Some elements can be created and shared elsewhere such as Twitter or a blog page. Also, Facebook may be the leader of social media right now but no one knows what the future holds! Smart businesses diversify their digital marketing efforts instead of being dependent on a single platform to promote their offerings.
Create engaging content: Just like blogs uploaded on a website, your Facebook content must be engaging for users. At the same time, an organization must refrain from posting content that is too controversial. The purpose is to build up user interest and not to trigger a conflict or online war! So do include questions, surveys, news, stories and product/service updates - just ensure they can grab eye balls and are capable of getting comments and feedback.
Share links on a Page: Sharing links to some news in your industry and asking for comments and opinion is a quick and effective way to engage online audience. The Page administrator should use attractive thumbnails to get audience attention. For sharing a link, you just need to click €Link' on the Page's status bar and paste the URL in.
Do not post too often: Many users "Unlike" a Facebook Page if the updates from it start to flow like spam on their News feed. Determining the ideal number of posts is up to the businesses but on an average one to seven new posts per week are sufficient to maintain the interest of your patrons.
Facebook reputation management: Those who acquainted with "online reputation management" should be able to understand the importance of "Facebook reputation management". If you allow users to post comments and upload pictures on your Facebook page, keep a way to check negative, abusive and offensive ones. Always respond to genuine criticism or complaints but control the kind of content and comments that are posted on your page. Also define the kind of posts that are encouraged and discouraged - mischief makers if any, ought to know what can be removed and blocked!