In an effort to improve your marketing game, how often do you sit down and review what you and/or your company are doing?
While marketing is not rocket science, it does take some careful planning and carrying out your gameplan to the tee in order for things to go the way you want them.
One of the big changes in recent years involving the marketing world is of course how mobile marketing has taken off. While traditional marketing means still work in many cases, you need to have a mobile strategy in order to keep up with the millions of consumers who are on the go every day of the week.
So, what will your marketing plans for 2015 say about you and your success rate?
Cover All Your Bases
In order to put yourself in the best opportunity to have a winning marketing strategy for 2015, remember these tips:
- Diversity – Your marketing plan should hopefully be as diverse as you. Cover the bases from traditional marketing means like flyers, regular mail and email to mobile marketing. Whether you are selling http://compareautoinsurancenow.com or one of other countless products or services, don’t rely on just one form of marketing. Keep in mind that while many consumers have flocked to and prefer their mobile marketing, others still live for other means like looking at flyers and pamphlets, seeing an ad on television, and getting an old-fashioned marketing pitch through regular mail;
- Socializing – Without a social media presence to your marketing, you are really limiting your chances for success. Many marketers will tell you they know they need a social media component, but not all of them actually do it. If you have not already, fire up accounts on Facebook, Twitter, Google+, Pinterest, Instagram and elsewhere. You should also not be shy about placing relevant and informative videos on your product or service on YouTube. If for instance you offer and sell auto insurance, put together a short spot (30 to 60 seconds will work) on why your auto insurance product beats the competition. Having a satisfied customer or customers in the production is likely to drive more business your way. Also remember to link up your YouTube productions to the top social media sites for more awareness;
- Action – Finally, make sure you leave consumers with a call to action. From an actual purchase to liking/sharing your products/services to positive feedback, let give consumers a number of options to do business with you and/or promote your marketing initiatives. Your call to actions need to be clear and concise, meaning don’t make it difficult for the consumer to act.
No matter what products and/or services you are marketing, drive off with more success this year and beyond when you put together a winning gameplan.