Chief executive officers know the ins and outs of their companies, but that doesn't mean they can't use a little advice in the marketing department.
From effective advertising to compelling campaigns, CEOs need to put marketing tools to work to promote their brands.
Here are just a few things CEOs can do to improve their marketing strategies:
Put Data to Work
There's a ton of data behind advertising, which is why CEOs need to take an analytical approach to marketing. One major insight that can be extracted from marketing data is consumer behaviors.
The sooner CEOs start analyzing consumer behaviors, specifically how customers react to certain marketing campaigns, the faster they can properly market the company's products and services.
Analyzing consumer data starts with tracking online behaviors, whether its click-through success rates or purchase histories, and using those analytics to create more effective marketing campaigns.
Once CEOs see marketing data as an insightful tool instead of just numbers, marketing techniques will begin to take shape on their own.
Put Leaders in the Spotlight
The talent behind a corporation is oftentimes enough to attract new business.
By putting the CEO and other major players in the marketing spotlight, businesses of all sizes can grab the attention of potential clients.
As the following article looks at, such is the case with entrepreneur Cecilia Ibru, CEO of Nigeria's Oceanic Bank International.
Instead of taking a traditional marketing approach, Ibru used the challenges she faced while becoming a leader as a way to positively market her company.
Use the Company Website as a Marketing Tool
Corporations and companies both large and small have websites for a number of reasons: to inform the public, to have a place to update information, to keep an online presence.
Whatever the case may be, all of these instances are just another form of marketing.
CEOs need to take a marketing approach with their corporate website. This means making the site attractive, informative, and easy to navigate.
Likewise, CEOs also need to market their websites as if they are central to every marketing campaign. If that means hiring a professional website developer to design and manage the site, then so be it.
Don't Overlook Social Media
It doesn't matter what kind of business it is, just about every company on the planet can benefit in some way from social media.
Whether it's keeping followers informed with a Facebook business page or making professional connections on LinkedIn, social media improves marketing outreach.
Social media marketing isn't just about making a post once a week and occasionally responding to comments.
It's about creating an online presence by engaging followers with enticing, thought provoking, informative posts as well as responding to questions quickly and accurately.
By devoting a portion of the marketing budget to social media, CEOs will reach a massive built-in audience faster than traditional marketing campaigns. Besides, with more and more companies turning to social marketing, social media is quickly becoming the only way to stay up to speed with the competition.
When equipped with the right marketing strategies, CEOs can properly market their brands with ease.