Millennials don't waste their time with runaround marketing campaigns, which is why your company needs to revamp its marketing efforts.
Text message marketing is one of the most effective ways to put your business in the Generation Y spotlight.
Here are just a few ways text message marketing can help your business reach the millennial masses:
Mobile Technology and Millennials
Just about every millennial on the planet owns a smartphone. It's no surprise considering Generation Y was brought up in the digital age.
If your business wants to be marketable to millennials, then it's time to take a mobile approach to your marketing efforts.
Text message marketing is the perfect way to reach millennial audiences.
Not only are text campaigns quick and easy to create, they're also becoming more effective than traditional forms of online and email marketing.
On the Go Promotions
Millennials spend more time on the go than not.
Because of this, they love the convenience of doing everything from their smartphones. Whether it's finding directions to the nearest restaurant or searching for a better price while shopping, millennials take full advantage of mobile technology.
As the following article looks at, in terms of how to market to millennials with mass text messaging, simply providing on the go promotions is a step in the right direction.
Sending mass promotions to your millennial customers and other recipients will give mobile users an incentive to opt-in and take advantage of your text offers.
Millennials Like Options
Alongside just about every other type of consumer, millennials don't want to feel trapped by marketing.
Spam-type marketing techniques and generic advertisements do nothing for millennial audiences. In fact, this type of marketing will only harm your customer outreach efforts.
With that said, text message marketing offers simple, straightforward opt-in and opt-out options.
If customers are interested in your marketing campaign, they can opt-in and, more importantly, opt-out whenever they want. In other words, it's trap-free marketing, which is something millennials truly appreciate.
Short Message Marketing = Increased Success Rate
If there's one type of marketing millennials understand it is short and sweet marketing.
There's a reason why the 160-character mindset has made so much headway in the past decade. Mass text marketing makes your marketing efforts shorter and sweeter than ever before.
Sure, the content still has to be engaging and geared toward the audience at hand, whether it's Generation Y or not.
However, shorter text-based marketing campaigns give your business the opportunity to truly increase the success rate of each campaign by making them as concise and as informative as possible.
Convenience, Convenience, Convenience
Although it's already been mentioned above, the convenience factor of text message marketing cannot be stressed enough.
As smartohone technology continues to advance, more and more millennials are abandoning their desktops and laptops for their mobile devices.
Why?
Because of the convenience, that's why.
Smartphones are easier to carry around, they offer anywhere access to the Internet, and they are capable of doing almost anything a laptop or desktop can do. When your business goes the text message marketing route, it's jumping on the convenience bandwagon with the rest of Generation Y.
When it comes to marketing to millennials, texting is king.