A growing number of housing development companies are promoting their new projects with engaging marketing campaigns.
Whether it's a single family home or an entirely new neighborhood, the right marketing can really grab the attention of potential homeowners.
Here are just a few ways housing developers are marketing their new projects and how your company can do the same:
Housing Developments in the U.S.
There's no better way for your housing development company to gain a better understanding of marketing than by learning from actual examples.
Thousands of housing complexes are being developed all across the United States and developing companies are putting their work in the spotlight.
Among them:
• Mueller - This housing development company is heavily marketing its green community in Austin, Texas by advertising eco-friendly options in its 711-acre community. Marketing campaigns include promoting the community's solar powered homes, tank-less water heaters, and low water landscaping.
• Stapleton - Located just outside of Denver, the Stapleton community is promoting it new homes by advertising its prairie habitat feel. In addition, the marketing team behind Stapleton's 4,700-acre development is also advertising the community's 1,100 acres of open space and parks.
• One Dalton Street - Pei Cobb & Partners are attracting new residents to their residential building in Massachusetts by creating buzz through online marketing. As the following article looks at, the 61-story, $700 million residential building breaks ground in Boston in 2017.
How can your housing development company market its projects like the companies above have done?
Fortunately, there are plenty of ways to get started.
Architect Renderings
One of the best ways to attract residents to your new housing development is to give them a glimpse of the future with architect renderings.
By sharing drawings and renderings on your website and through advertisements, you can help potential residents visualize your up and coming community.
Featuring interior and exterior renderings will get interested residents excited about your new housing.
In addition, you can also include layouts and floor plans in your advertising materials to help future residents get a feel for your homes and community.
Onsite Advertising
Even if your housing community is in the middle of the construction phase, you can use the jobsite as a living advertisement.
You probably already have your development company's name and contact information posted all over the construction site, but you can also add visuals of the completed community.
Visuals can include anything from architect's renderings like the ones mentioned above to full-scale floor plans and pricing on billboards.
Advertising onsite is a great way to get the local community interested in and excited about your new housing development.
Completion Dates and Closing Specials
When local communities see a housing development under construction, the first thought that comes to everyone's mind is, "When is the completion date?"
Well, through a combination of online, print, website, and onsite marketing, you can put completion dates in the advertising spotlight.
Advertising completion dates will also get potential residents interested in purchasing and closing on your housing.
Along with completion dates, your company can also promote closing specials and other incentives for purchasing your housing before it's even completed.
When you're ready to attract new residents to your housing development, keep in mind the marketing pointers above.