If you want to get the word about your business, there is no better way to share your words than with a podcast.
That's right; podcasts have become a popular marketing tool for businesses of all kinds.
With customer outreach in mind, here are just a few benefits of marketing your business with a podcast:
Podcasting is Free... For the Most Part
You already know how expensive it is to properly market your business, which is why the idea of free marketing is so attractive. Well, podcasts are free to publish and free to promote depending on what marketing route you take.
There are a few minimal upfront costs involved with podcasting, including the purchase of a quality USB microphone and sound-deadening pop filter.
Fortunately, there is a variety of sound editing software available that's free to download, which makes podcasting that much more affordable.
Once you're set up with the right gear and editing software, you can publish as many podcasts as you'd like each week for free - it will only cost your business is a little time.
Podcasts are Easy to Share
Sharing podcasts is a breeze with many different marketing routes available.
There are paid and free hosting options, so it's completely up to you how you want to get your podcasts to your audience.
One of the most popular sharing routes also happens to be completely free: publishing your podcast on your business blog. By publishing through your blog, you can share your podcasts through your social media accounts as well as through your email/SMS marketing campaigns.
There are also a number of paid podcast hosting options.
The article “7 Stitcher Podcasts Any Insurance Agent Will Benefit From” mentions the advantages of using third-party hosting platforms to feature you podcast. Whether you choose paid hosting or not, podcasts are easily shareable, which is a huge marketing benefit.
Podcasts are Conversation Starters
Arguably one of the biggest benefits of a podcast is the fact it allows you to create a conversation surrounding your business.
You can talk specifically about your business initiatives, introduce a new product, and explain the services you provide, or talk about your industry.
If you don't think you can create a conversation about your business on your own, you can also invite a guest to your podcast.
Whether it's an industry leader, employee, or satisfied customer, podcasting makes it easy to promote your business through engaging, informative conversations.
Audio is Inherently Engaging
Speaking of engaging conversations, audio content grabs more attention than plain text.
By creating a continuing theme throughout your podcasts, you can build a loyal following. It may take some time, but any successful marketing campaign usually does.
Once you get the hang of podcasting, you can begin targeting niche customers with each podcast. By concentrating on business specifics through multiple podcasts, you'll make each audio track that much more engaging.
When your business is ready to reach customers through "word-of-mouth" marketing, think outside the box with podcasting.