If your business truly wants to draw customers in, then it's out with outbound marketing and in with inbound marketing.
That's right, inbound marketing techniques are proven to be more effective than buying ad space and tracking down leads.
With inbound effectiveness in mind, here are just a few ways your business can find success with inbound marketing:
Real World Inbound Marketing Examples
Unlike outbound marketing, inbound marketing and campaigning draws visitors to your business with engaging content that's published directly to your website. This not only eliminates the need to hunt for ad space, it also gives your business more marketing flexibility with each new campaign.
With that in mind, there are a number of businesses already using inbound marketing to their advantage.
They include:
• Four Seasons - In order to create awareness surrounding their newly remodeled hotels and resorts across the country, Four Seasons designed brand new, interactive websites for all of their locations. The inbound marketing initiative increased bookings by over 60% in just a few months.
• Oreo – Just about everyone's favorite cookie wanted to increase their social following and awareness of Pride Month, a cause the cookie company supports. So, they created a Facebook post with a rainbow-color filled Oreo. The campaign received hundreds of thousands of likes and comments in a matter of days.
• GE - Although it's one of the largest companies in the world, General Electric still needs to market its brand. That's why GE regularly showcases its latest technological advancements and machines on Pinterest. As the following article looks at, by increasing its inbound marketing efforts through Pinterest, GE has gained thousands of social followers.
Now that you have some real world examples of inbound marketing, how can your business benefit from going the inbound route?
Building Business Equity
When you publish marketing content directly to your website as opposed to using outbound methods, it creates equity for your business and your brand.
Sharing creative, engaging content directly through your site with inbound marketing establishes your business as a thought-leading authority, which is equity that no outbound marketing can provide.
Affordable Marketing
Inbound marketing involves nearly 50 percent fewer marketing costs than traditional outbound marketing. How?
Well, it all boils down to the "time is money" mindset. With inbound marketing, you don't have to reach out to ad companies and customers who ultimately end up ignoring your campaigns.
By publishing content directly to your site, interested customers will start coming to you. This cuts the time it takes to search for leads in half. All of this saved time results in lower marketing costs per campaign.
Vast Marketing Insights
Finally, inbound marketing offers your business vast marketing insights with more efficient metrics. With inbound marketing, all leads originate on your site, which means you can easily track and convert each new lead.
Likewise, you can also use data metrics to track visitor actions and click-through rates from one campaign to the next.
This gives your business the opportunity to put more time into the campaigns that are working and do away with the ones that aren't.
When it comes to the success of your business, give inbound marketing a chance to take your campaigning to new heights.