Email marketing is a proven strategy to increase business, gain new customers and help your company grow.
However, you only enjoy those benefits if you know how to use email marketing to your advantage.
Make sure you are following the best practices of this marketing avenue to get the results you want….
Know Your Customers
The first step in creating a convincing email that appeals to your audience is to know who will be receiving your message.
What do they need? What are their problems and how does your product or service solve them? What kind of messages are they most likely to open?
At the same time, you have to know the purpose for sending these emails.
Are you trying to convince them to make a purchase or introduce them to a new product?
Perhaps you are just maintaining contact for the time when they need your product or when you have something new to show them.
Catch Their Attention
Before they open your email, you have to catch their attention with an intriguing subject line. You also have to make sure that the subject line doesn't tag your message as spam.
As the article, “4 Email Marketing Best Practices,” says, get personal with the subject and the recipient is more likely to open it.
Choosing an appropriate subject line goes back to the first step: know your audience.
What would capture their interest? Do they prefer a soft approach or something that sounds mysterious?
Sometimes the best subject is one that is direct and simple while other times you might want to hint at something exciting but not give too much away.
Segment Your Emails
All of your emails may not be interesting to everyone on your list.
This is especially true if you offer a wide range of products or services. Utilize your analytics and send relevant emails to your audience.
For example, if you serve both commercial and residential customers, they will have different needs. Separate your emails and create multiple lists to ensure that you are sending messages to the right people at the right time.
Be Direct
Always include a call to action in your email messages even if it is just to read the next email that they receive. People like to know what they are expected to do. If you don't tell them, they will probably do nothing.
This may also mean that you tell them exactly what your product or service will do for them. Let them know how you can help them.
After all, they are only interested in how your business can benefit them.
Email marketing is a proven technique for gaining new business from current customers as well as prospects.
People can read their messages at their convenience and refer back to them whenever necessary.
Make sure you know how to use this marketing strategy to be more effective and you will find that your return on investment only grows.