What makes your digital marketing sizzle? Or have you noticed it's been a little lukewarm lately?
If you are noticing a little lack in response to your marketing endeavors, you may need to alter what you're doing a bit.
One way to get that sizzle is to make sure that you are incorporating the three team combo approach to your marketing strategies, and that includes SMS, social media and email.
Sure, one of these is good, but when you combine them, you're creating a winning approach.
As the article, “SMS, Social & Email: The Three Pillars of a Strong Digital Promotion Strategy” looks at, you do in fact need to incorporate all three of these approaches.
The bottom line is that they can all work together, as well as reach out separately. You can reach a wider audience in a more successful manner with all three components, and this will pay out.
What You Need to Be Doing
Make sure that you are cross promoting all three of these strategies. It's easy enough...
• Include your social media sites in your emails. Just add them to the bottom/signature of your emails;
• Promote your SMS in your social media. Give a call to action to subscribe;
• Inform your SMS subscribers of your email and social media.
You've already gained their interest, now just ask your followers to follow more.
Cross-promotion is great promotion as the more avenues you can be present in, the more presence you'll have.
Why All Three Are Best
People read different promotions at different times (that's why timing is important, too).
Whereas an email may be stored and read at a later time, a SMS alert will probably read right away. And people usually peruse social media throughout the day.
If you weren't using all three, your marketing could be missed, but by incorporating all three, your chances are better that your customers will see and act on your promotions.
What About the Budget?
Using all three avenues really won't increase your budget.
With cross-promotion and sharing from your customers, a lot of the work will be done for you. SMS, email and social media are all very frugal and budget-friendly ways of successful marketing.
Mobile activity is important, and with these components of marketing, you'll be sure to hit up your customers in the right ways.
It is okay if there are some duplicates because your venue will be different, and your customers will be sure to see your marketing in one form or another.
If you haven't branched out to the big three, go for it.
It's a fantastic recipe for success.
You'll see the benefits and how the three pillars of a digital promotion really is a strong and successful strategy.