If you want to gain more awareness for your brand, then you need to get more customers through the gate.
From website forms to email newsletters and every information collection technique in between, gated content is a great way to increase brand visibility.
Here are just a few ways you can increase your business outreach through gated content:
Put Your Gated Content in the Spotlight
Gated content will increase customer participation only if your customers can find the actual content. Whether it's a subscription form or a membership application, make sure you put your branded content front and center.
For example, instead of putting a stagnant email update sign up form in the corner of your website homepage make it scroll up and down with the screen. This way your website visitors will see your gated form even if they scroll down the page right off the bat.
In addition, don't be afraid to feature your gated content within other forms of marketing.
Weekly newsletters, social media, mobile marketing - it's all fair game for putting your brand's gated content in the spotlight.
Keep Form Fields to a Minimum
It's hard enough getting customers to fill out a form let alone getting them to fill out a form that requires tons of information. That's why it's important to keep the form fields within your gated content to an absolute minimum.
Usually a name and an email address is all the information that's needed from a customer. However, if you do need more info than that, try to keep the form fields in the 3 to 6 range, at least on the initial outreach page.
The article "4 Simple Ways to Increase Your Amount of Gated Content" mentions the fact that less is more when it comes to gated content.
By keeping your form fields to a minimum, you'll encourage more signups and attract more customers to your brand.
Don't Forget to Share
When it comes to spreading the word about your brand, sometimes it's easier to let your customers do the work for you.
If you want to make your gated content more shareable, then feature social sharing buttons directly within the content itself.
By putting Facebook, Instagram, LinkedIn, Twitter, and any other social media buttons within your gated content, you'll encourage your customers to share your forms with their social followers. This can help significantly boost your lead generation as well as your brand's social presence.
Above All Else, Make Sure the Content is Worthwhile
If your gated content isn't worth the time it takes to fill out the form, then you simply won't get any customers to follow through. Before you create your gated content forms, make sure the content your customers are signing up for is valuable and worthwhile.
For example, if your customers are filling out a branded content form to become a member of your website, offer them an incentive.
Discounts, coupons, and exclusive offers are all great examples of valuable gated content that will make your customers glad they participated.
When you're ready to grab some attention for your brand, make sure you're taking the right approach to gated content by following the advice above.