Recently published for Koeppel Direct, this infographic highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness.
With 11.3 million average total viewers in 2015, big brands like AT&T and Capital One are coming to the game with baller budgets to ensure those 11.3+ million eyes are on them this year.
Curious who else plans to cash in, where they plan to spend those ad dollars, and exactly how much?
