When it comes to marketing your website, are you truly putting your best effort forth?
Your business website is the eyes and ears to the consumer world, but it has to be professionally market on a regular basis to make inroads.
If you’re using your website simply as an accessory to your business, you have little chance of fully reaching your brand’s potential.
So, how much stock do you put in your company’s website?
Sell Your Website to Consumers
The key to a strong and relevant website starts and ends with its organization.
So that you can have a site working for you and not against you when it comes to marketing, sit down and review the following:
- Organization – The main focus of your website should always be on organization. The greatest content marketing, imagery, online store goods etc. really don’t all add up to success if your site is essentially a mess. When it comes to organization, make sure the pages flow cleanly and quickly from the homepage to the back. If consumers come to your site and find it hard to navigate, there’s a good chance they won’t be back. A simple and yet effective layout like tradebit and others will work just about each and every time;
- Content – Have you stopped to take a look recently at the content on your website? Is it relevant and informative to the respective industry you’re in? Is it content that consumers will have trouble finding just about everywhere else? Is it something you’d be proud to share on social media? Your content should always be one of the main reasons that consumers come to your site, so make it hum with perfection;
- Imagery – Face it; some sites you’ve likely visited over time are rather drab due to the fact they lack interesting imagery and/or video. So that your site does not become one of those venues, use as much relevant imagery and video where possible as you can. Above all else, use happy photos in your efforts to visually promote your website. Images of sadness, anger, frustration etc. are not exactly positive openings to gaining new business. You should even consider promoting some of your employees or customers (with their approval of course) on your site. Happy and satisfied individuals will do much more to give your brand a positive image, so use them to your advantage;
- Socializing – If you’re not spreading the word about your website through social media, you are missing out on golden opportunities to score new business and retain older customers. In today’s social networking realm, brands that successfully put social media to work tend to do better than those that you do not. Along with a presence on sites such as Twitter, Instagram, Facebook and other notable ones, use the earlier mentioned video option on sites like YouTube. Short videos (typically less than a minute is recommended) can do wonders in promoting your brand. Another reason to be active on social media is that you can receive worthwhile feedback from consumers (both good and even sometimes bad). Sure, you’re probably not going to be too happy to hear from frustrated customers, but use it as a learning experience, allowing you and your brand to do better each day moving forward. If you don’t know why some customers are upset, how can you ever go about finding a remedy to the problem? This is why an active social media campaign is a necessity for you and your brand;
- Future – What do you want your website to be doing to promote your brand six months, a year from now, even two years from now? Always look to grow a website that is organized, has strong content and imagery (including worthwhile videos), and gets first-rate promotions on social media. Look at your website as a growing child, one which always has room for improvement. When you do that, the sky is the limit for your site and your brand as a whole.
When you take a few minutes to think about your website, is it as organized as can be?
If so, are you truly doing your best to market it?