Basic search engine (SEO) is a necessity and fundamental to the growth of your company. SEO will help you position your website properly to be found at the buying process and whenever people need your site. This would bring your company more profits and also gain popularity to consumers.
The goal of foundational SEO isn’t to cheat with the search engines, the purpose of SEO is:
- To create a great, seamless user experience
- Communicate to the search engines your goals so they can recommend your website for relevant searches
1. Think of your website like a Layered Cake
The topmost or the icing is your links, paid search and social media. But your content, information architecture, content management system, and infrastructure act as a sugar and makes the cake. Without a good and quality content, your cake would be tasteless, boring, and gets spoiled because no one dared to eat it.
2. Understand what Search engines are looking for
Search Engines like Google and Bing wants to do their jobs as best as possible by referring and giving users the most relevant answers to what the user is looking for. It is mostly determined by:
- Content – this is the theme that is being give, the text on the content written itself,titles and description given
- Performance – how fast your site is and if it works smoothly
- Authority – does your site have good enough content to link to or do other credible sites use your website as a reference
- User Experience – How does your site looks and how it navigates is also taken in concern, as well as the safeness of the site
3. What Search Engines are not looking for
Search engine spiders are only limited, so if you’re performing a trick, chances are you’re going to hurt yourself in the long run. Items that search engines don’t want are:
- Keyword stuffing – Using a lot of keywords in your pages
- Purchased links – be warned: buying links won’t get you anywhere
- Poor user experience – If you’re site has too many ads, or doesn’t look readable at all. Or looking for another articles would be a hard. Your bounce rate if decreased and most likely will make your website fail.
4. Know your business Model
You should ask yourself first about:
- What defines a conversion for you?
- Are you selling impressions or what people click on?
- What are your goals?
- Do you know your assets and liabilities?
5. Optimize in Multi-Channels
Strategies in keywords and SEO is not only vital to implement on-site, but should extend to other off site platforms, which is why you should also make an effort to utilize multi-channel optimization. These channel platforms include:
- Offline Media, such as Radio and TV ads
6. Consistency with Domain Names
- Consistent Domains - If you type in www.examplewebsite.combut you forgot to type the “www” and it didn’t redirect you to your site. It means the search engines are seeing two different sites. This isn’t effective for your SEO efforts as it will dilute all your inbound links, as external site will be linking to both www.examplewebsite.com and examplewebsite.com
- Keep it Old School – the older the domain is, the better. Just be sure that if you’re buying and old domain, the previous owner didn’t do anything wrong or shady about it. Be sure it has a clean track record to avoid penalized.
- Keywords in URL – having keywords in your domain will help your overall efforts.
7. Optimizing for Various Results
- Your site must be rich with media content like video, as it’s easier to get a video to rank on first page that a written text content
- Optimize your non-text content so search engines would see it easier. If it is in the form of flash or PDF’s make sure your read up on the best rank practices in those kind of content
8. Focus on your Meta Data Too
Your content should always have title tags and Meta descriptions
- Nowadays, Meta keywords are pretty much ignored by search engines (solved by google), but if you still use them, make sure it’s specifically enclosed to that page and formatted correctly.
- It should be unique, and no duplication as it will not get you anywhere
For more SEO tips visit Ignited Biz at http://ignitedbiz.com We are here to help with all you online marketing needs. From website design, SEO, Social media, content and much more.
Sources:
https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site