Mobile marketing strategies seek to reach the majority of internet users who use smartphones and tablets as their primary means of information and convert them into customers. The process of mobile marketing challenges firms that once focused their efforts on simple online marketing ideas. Ignoring mobile users result in the loss of an almost unlimited number of prospective customers and gives your competitors a comfortable advantage over your company. Customers today heavily depend on mobile devices. Whether at home or work, people love having the convenience of searching for products and information online. Even while on the road, mobile users can find the stores near them that offer needed goods and services. You must reach customers using the media and platforms they prefer.
Desktop Sites in a Mobile World
All websites are not equal. Traditional website design emphasized the desktop experience and with the evolution of mobile technology, the need for change has become apparent. A good experience on a large screen became pretty much useless on a phone. Companies scrambled to create websites that worked well on both types of devices, and soon gave up, resorting to developing custom sites designed specifically for the mobile world. Those efforts became as time-consuming as they were ineffective. The multitude of different devices on the market complicated those efforts as well. Today there are luckily a lot more options.
Responsive Design
Responsive website design has become the ultimate solution for marketers who want to reach everyone, while giving them an excellent user experience as well. Responsive sites scale and adapt to present a website in a usable format on any device. Now, companies can focus on creating compelling content and targeting prospects can load it.
Advertising has also become responsive. Marketers can create advertising that adapts to user devices. Responsive ads automatically sense available space and present their content in a user-friendly way with tap-able links on tablets and phones and clickable messages for desktop users. By working in concert with responsive websites, mobile marketers can target their messages to social media and search engine users.
Checking for Mobile Compatibility
Marketers can use Google’s mobile-friendly test to see how their work compares with industry best practices. Type your URL into the tool to receive a customized report on how well your site works for mobile users. Data describing everything from legibility to the accessibility of links will help you know whether your website gives mobile users the experience they deserve.
Creating Content for Mobile Users
People who use the internet while shopping or moving around don’t have the time to sift through reams of content. Often on the cusp of a buying decision, mobile users need to learn about particular products and services quickly. Mobile marketing requires brief messages accompanied by easy navigation tools and a mobile-friendly shopping cart.
Your images must load quickly and resize appropriately based on screen orientation and position. You should also present your message in small chunks and use bullet points and subheadings to enhance readability. SEO principles that apply to the desktop world don’t always apply to mobile users. Use Google Analytics and other tools to analyze how well your content attracts online search engine users from the mobile world as well as the desktop one. White-label SEO reseller services like Multifuse can help to asses where your mobile marketing strategies are slowing you down. Use the tools you have to adapt to the mobile world and give customers a better experience.
Using SMS Marketing
SMS marketing has opened new doors for marketers to reach relevant audiences as well. After creating an opt-in list for your text-based marketing list, you can clearly communicate news about special deals and new products on your preferred social media platform. Mobile marketers can also use location-based tools to send contextual messages to people near competing stores and other precisely targeted individuals.
Following the above shortcuts will help you make your marketing effort mobile friendly. Spend some time making sure your websites and ads properly display on mobile devices and check your analytics data to confirm that you have connected with your intended audiences. Next, you can enjoy the success that comes with reaching customers using their smaller devices.
