Forecasts about the Impact of IoT Tech on SEO & Online Marketing

The hi-tech world is currently going through some radical changes that promise to bring about a major tech revolution just like the way Internet revolutionized everything a few decades back. Augmented and virtual realities are likely contenders. However, you simply cannot undermine a much bigger phenomenon known as the Internet of Things or the IoT.

The concept is that everyday consumers would be having access to relatively smarter versions of the traditional appliances right from refrigerators to thermostats, all tethered into a one and only network also synced with mobile devices. It is truly a thrilling notion for businesses, Internet surfers, and homeowners. But what could be the impact of IoT on SEO and online marketing scenario?

Shift in Search Inevitable

The search would be shifting in a big way to customary or conventional queries. Searches have already begun to shift towards more customary or conventional queries, instead of only using one or maybe a couple of carefully chosen keywords. Users have already started asking Google long-form questions. This is mostly because of the introduction of digital assistants that are used for accepting, interpreting and responding to all the vocally-input user queries. With time as IoT technology gains more foothold and popularity, keyword entries would be disappearing almost entirely.

Today devices such as Google Home and Amazon’s Alexa are already occupying a niche where users are allowed to use colloquial commands more or less in a really casual environment. Once the users get more used to this particular method of search, you would find that keyword-based queries would practically be a thing of the past and obviously, conversational engagements would increase dramatically then.

A Dip in Organic Click-Through Rates

As a result of a rise in the conversational engagement levels, organic click-through-rates would start to decline. Users would be increasingly relying on IoT technology for all everyday functions and daily activities right from how much time would be required to roast chicken to ordering cleaning supplies and also several commands, conversations, and orders would not be requiring users to browse through websites. Outwardly, this seems like a depressing thing as users would not be visiting your websites that often. But if you are wise, you would understand that this actually would be eliminating a middle step. You would now need to optimize to be found easily by IoT searches, instead of optimizing for CTRs in search engines. Learn more by getting in touch with a reputed SEO Company Mumbai that is known for competent SEO solutions.

SERPs Would Not Exist Any Longer

It is also quite possible for SERPs to dramatically reconfigure or maybe vanish from the scene altogether since Google and all other search engines would be adapting to this novel and completely integrated online experience. It is quite possible that users would not need to visit or even browse through websites any longer. There would, however, be points of review like reading some important and relevant information or previewing a product and then purchasing it. All these could be provided directly just in the same manner as done by the existing digital assistants and the Google’s Knowledge Graph.

Personalization Would Be the Key

Everything right from media experiences to online searches are changing for the better and gradually becoming more personalized. Everyone is looking for individualized experiences as nobody likes the idea of mass marketing. People are appreciating the importance of relevant information and content. Thanks to IoT, personalization would be taken to a whole new level. Personalization would become far more feasible and important. The advanced and integrated systems would be effectively collecting individual data on search histories, driving habits, food purchases, and practically all aspects of your life. Personalization would be given a whole new aspect much beyond your present comprehension.


Today we are having access to smart thermostats and some other similar technologies. However, it has been observed that user adoption is pretty low as of now. It is predicted that it would actually be taking years for more sophisticated and advanced networks to become a regular affair in residential homes. It implies that only a small fraction of people would be impacted by IoT strategies during the initial years.